4 New Instagram Hacks To Finally Get Followers in 2024

4 New Instagram Hacks To Finally Get Followers in 2024

If you're struggling to get traction on Instagram—perhaps hit by the latest algorithm change—this article is for you. Over the past two months, I've tweaked some strategies for my clients and achieved impressive results. For instance, one creator's reach skyrocketed, demonstrating that a few strategy adjustments can lead to significant improvements. I also created a brand-new account with another client, and the very first post attracted almost 800,000 views, now hitting 1 million.

Embrace Data-Driven Content Framework

The cornerstone of successful Instagram strategies lies in trusting the raw data your Instagram insights provide. This is something we emphasize in my Creator Mentorship, dubbing it the Data-Driven Content Framework. Here's how you can use this framework to blow up even this week.

1. Understand the Latest Algorithm Update

The latest algorithm update is designed to give you more reach among non-followers, crucial for gaining new followers. The first step is to determine if the algorithm shows your content to non-followers. Check your Instagram insights—if the non-follower reach is consistently below 20-30%, something is wrong.

Action Steps:

• Check insights for non-follower reach.
• If you occasionally reach more than 50% non-followers but still lack views, your hooks likely need improvement.

2. Nail Your Hooks

Your hook, the first impression of your content, is critical. We've discussed the importance of good hooks numerous times, but it's worth reiterating: without a compelling hook, even the best content will go unseen.

Example: A video showing someone working on a laptop with text saying, "I'm trying to work with family around." This aligns immediately with everyone working from home, making them likely to engage.

3. Track Initial Plays vs. Replays

Instagram's retention graphs have become less accessible, but the metric "initial plays vs. replays" remains vital. Analyzing this can highlight areas for improvement in content quality.

Observations:

• Shorter videos (6-10 seconds): Aim for a 40-50% rewatch rate to blow up.
• Longer videos (1 minute+): Aim for a 20-25% rewatch rate.

Action Steps:

• Use simple B-roll videos with catchy hooks and longer captions.
• Incorporate unexpected twists to encourage replays and shares.

4. Shareability Matters

Instagram's head, Adam Mosseri, highlighted "sends per reach" as a key ranking signal. However, data indicates that just shares alone don't guarantee success. Instead, shares must align with other metrics like replay rate and comments.

Example: A video on working from home gets shared because it resonates with a specific peer group.

Action Steps:

• Review your latest videos to evaluate if they are share-worthy.
• Understand why or why not a video would be shared and adjust accordingly.

Trust the Process

Watchtime stats can be misleading if the algorithm hasn't targeted the right audience yet. For example, a video I posted initially had a low watchtime but eventually reached 1 million views as the algorithm found the right audience.

Action Steps:

• Give the algorithm time to figure out your audience.
• Maintain consistent content creation based on your strategy.

If you want personalized help setting up a strategy, fill out the application form in the description, or dive into this video [link] which will guide you through implementing the full Data-Driven Content Framework.

Keywords

• Instagram algorithm
• Data-driven content
• Content strategy
• Hook improvement
• Non-follower reach
• Initial plays vs. replays
• Shareability
• Watchtime stats

FAQ

Q: How can I tell if my content is reaching non-followers?

A: Check your Instagram insights. If non-follower reach is consistently below 20-30%, you'll need to adjust your strategy.

Q: What defines a good hook?

A: A good hook grabs attention within the first second, such as a relatable scenario paired with compelling text.

Q: How important are shares in the Instagram algorithm?

A: Shares per reach are significant, but they must be supported by other factors like replay rate and engagement.

Q: What should my rewatch rate be for shorter and longer videos?

A: Aim for a 40-50% rewatch rate for shorter videos (6-10 seconds) and 20-25% for longer videos (1 minute+).

Q: Why aren’t my watchtime stats improving even though my content is good?

A: Watchtime stats can be misleading if the algorithm hasn’t found your target audience yet. Stick to your content strategy and give the algorithm time.

Q: Can a video blow up immediately?

A: Not necessarily. It may take time for the algorithm to position your video correctly to the appropriate audience. Consistency and patience are key.