5 Things Independent Artists Need To Learn To Go Viral

Introduction

In today’s digital landscape, independent artists have more opportunities than ever to share their music and connect with audiences. With platforms like TikTok, Instagram, and YouTube, the way artists promote their work is evolving. Here are five important strategies that independent artists should adopt in 2023 to elevate their careers.

1. Post on All Platforms

While TikTok is an essential platform for music discovery, it's crucial not to neglect other social media channels. Facebook Reels, Instagram Reels, and YouTube Shorts are also powerful avenues for content sharing. YouTube Shorts, in particular, will begin monetizing in January 2023, offering revenue sharing to creators and making short-form videos more financially viable. It's important to cross-post content across various platforms to maximize reach and engagement. An example of this strategy in action is when a skit promoting a song called "Supernova" gained millions of views across multiple platforms simply by being re-shared.

2. Release More Frequently

Instead of focusing on a small number of songs, independent artists should aim to release music more frequently. Having a larger catalog increases the chances of gaining streams and ultimately income. For instance, if you have only five songs, each needs to average thousands of daily streams to meet your target. However, if you have 100 songs, each only needs to garner a fraction of that amount, making your goals more attainable. The more songs you have out there, the more opportunities you create for listeners to discover your music.

3. Prioritize Content Over Music

It may sound counterintuitive, but prioritizing content creation over music can significantly impact your career. Instead of merely producing music and then trying to come up with promotional content, think of engaging content ideas first. Create content that entertains and then write a song that complements it. This restructured approach takes into account the audience's desire for entertainment and can greatly enhance an artist's visibility.

4. Don’t Obsess Over the Details

Many artists get bogged down in perfecting every detail of their music, from cover art to production quality. However, it is essential to remember that the average listener may not notice these subtleties. Instead of striving for perfection, aim for completion. Quick, simple solutions, such as using platforms like Canva for cover art or producing music without over-obsessing about the mix quality, can save time and effort. As long as the music sounds good enough, it’s important to move on and continue creating.

5. Surround Yourself with Like-Minded People

The company you keep can significantly affect your work ethic and mindset. Being surrounded by motivated, driven individuals can inspire you to pursue your own goals. Engage with people who share your aspirations and are actively working towards their dreams. This supportive environment can enhance your motivation and provide collaboration opportunities, ultimately benefiting your artistic journey.

In summary, independent artists must adapt to the changing landscape of music promotion in 2023. By leveraging multiple platforms, frequently releasing music, prioritizing engaging content, not sweating the small stuff, and surrounding themselves with goal-oriented individuals, they can increase their chances of success and virality in the industry.

Keyword

• Independent Artists
• Social Media Platforms
• TikTok
• Instagram Reels
• YouTube Shorts
• Release Frequency
• Prioritize Content
• Music Promotion
• Surround Yourself

FAQ

Q: Why is it important to post on multiple platforms?
A: Posting on various platforms increases your reach and engagement, allowing more potential listeners to discover and interact with your music.

Q: How can releasing more songs increase my chances of making a living off music?
A: A larger catalog of songs means each individual song requires fewer streams to generate income, making it more attainable to reach your financial goals.

Q: Why should I prioritize content creation over music production?
A: Creating engaging content that resonates with audiences can help promote your music effectively, drawing more attention and engagement to your work.

Q: What does "don’t obsess over the details" mean in music creation?
A: It means focusing less on perfecting every tiny detail and more on completing projects and getting your music out to listeners.

Q: How can my social circle influence my music career?
A: Surrounding yourself with motivated individuals can inspire you to chase your goals and can provide opportunities for collaboration and support.