7 Powerful Market Research Tools You Should Use Right Now!

Introduction

Running a business involves extensive marketing research and hard work. However, finding the right tools for this research can be quite challenging. If you're on the lookout for effective research tools, here are seven powerful market research tools you should consider using today.

1. Google Trends

Google Trends is a simple, easy-to-use, and free tool that provides insights into the latest trends in Google searches. It allows you to discover the right keywords for your business growth, based on people's interests over specific time periods. By simply entering a keyword, you can access both past and present search histories. Additionally, you can refine your search by selecting regions, time frames, categories, and search types. Google Trends also offers a comparison feature, enabling you to analyze one search trend against another, which can be found at the bottom of the results page.

2. Statista

Statista is a statistical marketing research tool that provides access to important statistical information from various companies and institutions worldwide. By entering a relevant keyword, you can access necessary data for your business, including insights from popular e-commerce sites like Amazon, Alibaba, eBay, and more. Statista offers some basic information for free, while businesses seeking a corporate solution can subscribe to a premium account for a monthly fee.

3. Google Alerts

Google Alerts is a straightforward and free tool that helps you stay updated on topics of interest. To create an alert, simply visit the Google Alerts website, enter your desired subject, customize your alert settings, and enter your email address. Once set up, you'll receive email notifications whenever relevant news articles, videos, or images are published on the internet regarding your chosen topics.

4. Google Analytics

For those looking to collect data or analyze website traffic, Google Analytics is a must-try tool. It facilitates a connection with your audience and comes equipped with valuable features like conversion tracking and keyword referrals. These insights are crucial for market research. Most key features are freely accessible, but for advanced business development tools, you can opt for the premium version called Analytics 360.

5. Make My Persona from HubSpot

Make My Persona is a free tool from HubSpot that enables users to create detailed business personas. You can create as many personas as you like, utilizing various professional templates to design them. By answering a few questions based on existing market research, this tool helps you effectively reach your target audience.

6. Google Keyword Planner

Google Keyword Planner is an exceptional tool for keyword research. It provides insights into audience demands by allowing users to search for keywords related to their business. The tool generates an abundance of keywords based on public search demand. Additionally, it offers detailed information regarding the performance and growth of existing campaigns, making it ideal for SEO professionals.

7. Ubersuggest

Ubersuggest is a comprehensive marketing tool that not only offers keyword ideas but also generates content suggestions based on audience demands. This tool helps you keep track of competitors and includes several features like traffic analysis, backlink checking, and AI-driven content suggestions. It can also be utilized as a Chrome extension, providing in-depth insights while browsing.

In summary, these seven powerful market research tools can significantly aid your business in understanding market trends and audience needs.

Keywords

• Google Trends
• Statista
• Google Alerts
• Google Analytics
• Make My Persona
• Google Keyword Planner
• Ubersuggest

FAQ

1. What is Google Trends used for?
Google Trends is used for tracking the latest trends in searches and helps identify the right keywords for business growth.

2. Is Statista free to use?
Statista offers some basic information for free, but access to premium data requires a subscription.

3. How does Google Alerts work?
Google Alerts sends you email notifications when new content related to your chosen topics is published online.

4. What features does Google Analytics provide?
Google Analytics offers conversion tracking, keyword referrals, and insights into audience interactions with your website.

5. Can I create multiple personas with Make My Persona?
Yes, you can create as many business personas as needed using the Make My Persona tool.

6. What is the purpose of Google Keyword Planner?
Google Keyword Planner is designed to help users research keywords and understand audience search demand.

7. What additional features does Ubersuggest provide?
Ubersuggest offers a range of features including keyword suggestions, content ideas, traffic analysis, and backlink checking.