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8 Easy TikTok tips for your business

Education

Introduction

With over 1.7 billion users, TikTok has become a powerful platform for businesses looking to reach new audiences. If you haven’t started creating content for your business on TikTok yet, now is the time! Hi, I'm Annie, known as Annie's Bucket List on TikTok. With my most viral video garnering over 6 million views, I’ve successfully grown my page to over 96,000 followers without spending any money on ads. Here are my top eight tips based on my personal experience for maximizing your TikTok presence.

1. Hook Viewers Immediately

To capture your audience's attention right from the beginning, hook them within the first three seconds of your video. People scroll quickly, so it’s essential to start with something captivating. An example is a cooking video that begins with a stunning shot of the final product—like a beautifully baked chocolate croissant—rather than starting with mixing the dough. This “hero shot” is crucial for keeping viewers engaged.

2. Use Engaging Hero Text

In addition to your hero shot, you should include eye-catching text at the beginning of your video. This is similar to clickbait and serves to keep viewers interested. Use dramatic language or emojis to entice viewers. Consider incorporating popular search phrases in this text to improve visibility.

3. Keep it Short and Sweet

Quick, snappy content is what TikTok thrives on. Avoid long introductions; dive straight into the value you’re providing. If your content is longer, state at the beginning how much time viewers can expect to invest. Keep every scene brief, with cuts of one second or less, providing viewers with that dopamine hit to keep them engaged.

4. Create Content for Search

Understand that many users are turning to TikTok as a search engine. Google is now competing with TikTok for search relevance, so focus on creating videos about frequently searched topics. Use relevant keywords in your captions (which allow for 150 characters) to boost your SEO and make your content more discoverable.

5. Utilize User-Generated Content

User-generated content appears more relatable and authentic compared to polished advertisements. Instead of using high-production cinematic videos, try incorporating footage that showcases real experiences or behind-the-scenes clips. This human touch can keep viewers from scrolling past your content.

6. Experiment with Different Formats

Diving into various video formats—such as voiceovers, green screen effects, or direct-to-camera talks—can help you find what resonates best with both you and your audience. The variety in your content will keep things fresh and exciting.

While jumping onto trends can yield some attention, don't rely on them as your core strategy. Make trends your own rather than merely imitating others. If you’re unsure about current trends, consider outsourcing your content planning to a social media virtual assistant.

8. Post Consistently

It’s recommended to post between one to four videos daily. Start with one daily video to understand what works for your audience, then increase the frequency as you find your rhythm. Consistent posting increases your visibility, and you will get faster with each creation as you identify successful formulas.

Conclusion

As you embark on your TikTok journey, remember these key strategies. By hooking your audience quickly, keeping content short, utilizing search optimization, and staying consistent, you can significantly improve your business's presence on TikTok.

Keywords

  • TikTok
  • Business strategy
  • Video marketing
  • Hook viewers
  • Search optimization
  • User-generated content
  • Video formats
  • Trends
  • Consistency

FAQ

1. Why is it important to hook viewers within the first three seconds?
Capturing attention quickly is crucial on TikTok as viewers scroll through content rapidly. If you don’t engage them immediately, they're likely to keep scrolling.

2. How can I improve my TikTok video's searchability?
Focus on generating content around commonly searched topics and include relevant keywords in your captions to boost SEO.

3. What types of content perform well on TikTok?
User-generated content, relatable experiences, and a variety of video formats (like skits, voiceovers, and green screens) generally resonate well with audiences.

4. How often should I post on TikTok?
It's recommended to post between one to four videos daily to keep your audience engaged and increase your visibility.

5. Can trends help my TikTok account grow?
While they can provide a temporary boost in attention, relying solely on trends is not effective. Instead, adapt them to fit your unique style to attract followers.