9 HUGE Graphic Design Trends 2024 ?

Howto & Style

Introduction

As we near 2024, it's time to look at the graphic design trend predictions for the coming year. These predictions are based on current observations in the design world, what’s resonating with audiences, and emerging practices. Here's a breakdown of the top trends to watch out for in 2024:

1. Bubble Writing

Bubble writing, with its hand-lettered, groovy fonts, is making a comeback in brand identity, packaging, and general media. What was once considered imprecise is now celebrated for its individuality and playful, squishy look.

2. Ultra Vibrant Colors

Advancements in screen technology have allowed designers to use more saturated and bright colors. This trend spans digital spaces extensively, as vibrant hues attract attention and convey excitement and modernity.

3. Bento Boxes

Inspired by Japanese compartmentalism, Bento box layouts organize features and information into succinct, grid-based sections. Companies like Apple have popularized this trend by using Bento layouts to display product features.

4. Utilitarian Design

Utilitarian design prioritizes functionality over aesthetics. This style often reveals behind-the-scenes elements of the design process, like grids and layouts, resulting in a minimalistic experience with a unique, stripped-back aesthetic.

5. AI Imagery

AI-generated imagery is becoming more integrated into design practices. Though AI hasn't fully taken over, it serves as a valuable tool for designers, who often combine AI-generated images with traditional design elements.

6. Quirky Serifs

There’s an increasing use of characteristic, quirky serif fonts. Serif typefaces offer individuality and artistic flair, making them popular choices for brands looking to stand out from the uniformity of sans-serif fonts.

7. Maximalism

Maximalism, the aesthetic of excess, is a reaction against minimalism. It embraces vibrant colors, patterns, and an abundance of visual elements, showcasing individuality and imperfection.

8. Mascots and Cartoons

Cartoons and mascots are seeing a resurgence, driven by nostalgia and their ability to impart brand personality. These characters help with brand identification and create a cohesive art style across various media.

9. Handlettered Logotypes

Handlettered logotypes are back in demand for their unique, imperfect look. Custom type logos add character and narrative to brands, standing out from the polished, corporate feel of pre-designed fonts.

For those interested in mastering logo type design, there's a course called "Logo Launch" that covers everything from drawing letters to presenting and pricing work for clients.

Support fellow designers by following their work, and continue to stay updated with the latest design trends. Have a Merry Christmas and a Happy New Year!

Keywords

  • Graphic design trends 2024
  • Bubble writing
  • Ultra vibrant colors
  • Bento boxes
  • Utilitarian design
  • AI imagery
  • Quirky serifs
  • Maximalism
  • Mascots and cartoons
  • Handlettered logotypes

FAQ

Bubble writing features hand-lettered, groovy fonts that look playful and imprecise. It’s trending due to a growing preference for designs that showcase individuality and a departure from precise, cookie-cutter aesthetics.

How are ultra vibrant colors being used in graphic design?

Advancements in screen technology have enabled the use of highly saturated, bright colors in digital design. These colors attract attention and convey excitement and modernity.

What are Bento box layouts?

Bento box layouts organize features and information into grid-based sections, inspired by Japanese compartmentalism. This method is being increasingly used to simplify the presentation of varied information.

Can you explain utilitarian design?

Utilitarian design emphasizes functionality over aesthetics, often revealing elements of the design process itself, like grids and layouts, resulting in a minimalistic and practical aesthetic.

How is AI imagery used in graphic design?

AI-generated imagery is integrated into design practices, where designers use AI to create or modify images and then add traditional design elements. AI serves as an effective tool rather than replacing human designers.

What are quirky serifs?

Quirky serifs are characteristic and artistic serif fonts. They are increasingly used in branding due to their unique, individualistic nature, which helps brands stand out.

What defines maximalism in design?

Maximalism embraces an aesthetic of excess with vibrant colors, patterns, and abundant visual elements. It’s a reaction against minimalism, celebrating individuality and imperfection.

Cartoons and mascots impart brand personality and enhance brand identification. They draw on nostalgia and create a cohesive, expressive art style across various media.

What is the appeal of handlettered logotypes?

Handlettered logotypes are valued for their unique, imperfect look, adding character and narrative to brands compared to the polished feel of pre-designed fonts.