April Instagram Algorithm Update

Introduction

In the ever-evolving world of Instagram, there are always new updates and changes to keep up with. In this article, we will dive into the latest algorithm updates for April and discuss what is currently working on the platform. Whether you are struggling with marketing your business, growing your account, or simply trying to figure out the best strategies to succeed on Instagram, this article has got you covered.

One important aspect to note is the increasing importance of the Explore tab on Instagram. The Explore feed is a great place to find trending content and engage with new audiences. In April, we have seen a shift towards trends and news-related content on the Explore feed. Carousels, in particular, have been performing well on this tab. When creating a carousel, pay special attention to the first image as it needs to be attention-grabbing and enticing enough for users to swipe through.

Memes and Engaging Content

Memes have become incredibly popular on the platform and are also performing well on the Explore feed. When creating memes, make sure they are relevant to your niche and audience. Memes that resonate with your target audience are likely to attract more engagement and visibility.

Home Feed and Threads

When it comes to the home feed, Instagram prioritizes content from accounts that you follow. It is essential to create content that is relevant and engaging to your audience. Additionally, Instagram has introduced the Threads feature, which allows users to share content directly with close friends. Posting on Threads can help you connect with your followers more personally and may also extend your reach to new audiences on Instagram and Facebook.

Instagram Reels

Instagram has been placing significant emphasis on Reels, especially since the rise in popularity of TikTok. While Reels are still important, in April, we have observed a decrease in the amount of Reels shown on the home feed. Instead, photos, carousels, and memes have been surfacing more prominently. To make your Reels stand out, focus on creating attention-grabbing hooks through compelling visuals, on-screen text, and engaging captions.

Hashtags and Banned Hashtags

Hashtags remain an important tool for reaching new audiences on Instagram. However, it is crucial to be aware of banned hashtags and avoid using them. Banned hashtags can suppress your content and limit its visibility. To check if your hashtags are banned, you can use websites like www.metahashtag.com. Aim to use between five to seven relevant hashtags in your posts to increase reach and exposure.

Instagram's algorithm this month favors content that encourages sharing and commenting. Focus on creating content that encourages your audience to share your posts with others. Additionally, engage with your audience through comments, as this signifies that your content is resonating with them. Consider using DM automation tools like ManyChat to encourage engagement and direct people to the link in your bio without directly asking them to "click the link in bio," which Instagram currently discourages.

Keyword

Instagram, algorithm update, explore tab, trending content, carousels, memes, home feed, threads, Instagram Reels, hooks, on-screen text, captions, hashtags, banned hashtags, sharing, commenting, DM automation, ManyChat.

FAQ

How many hashtags should I use on Instagram?
- Aim to use between five to seven relevant hashtags in your posts.
Are Reels still important on Instagram?
- Yes, Reels are still important, but in April, Instagram has shown a decrease in the number of Reels on the home feed.
How can I increase engagement on Instagram?
- Encourage sharing and commenting on your posts by creating content that resonates with your audience and using DM automation tools like ManyChat to engage with your audience.
How can I check if my hashtags are banned on Instagram?
- You can use websites like www.metahashtag.com to check if your hashtags are banned.
What type of content performs well on the Instagram Explore feed?
- Trending content, carousels, and memes tend to perform well on the Explore feed.

Please note that the information provided in this article is based on observations and trends in the month of April and may be subject to change as Instagram continues to evolve its algorithm.