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BEST SMMA MODEL 2024

People & Blogs

Introduction

In this article, we will discuss the best SMMA (Social Media Marketing Agency) models for 2024, as presented in a video by Charlie Morgan. These models aim to help agency owners struggling to acquire clients in their early days. We will explore two different models and pricing strategies that can make client acquisition easier and more successful.

Pay-per-Lead Model

The first model presented is a pay-per-lead model, but with a unique twist. Rather than billing clients for every lead generated, the agency charges a fixed upfront fee for a guaranteed number of leads. This eliminates the hassle of constant billing and ensures the client receives qualified leads that meet their specific criteria.

Here's how it works:

  1. Determine your desired monthly income per client. For example, let's say you want to make $ 1,000 per month.

  2. Set a price per lead that is both reasonable for the market and profitable for you. For instance, if you determine the value of a lead to be $ 20, charge clients $ 20 per lead.

  3. Offer a guarantee of a certain number of leads. Let's say you guarantee the client 50 leads.

  4. Collect a retainer upfront from the client, such as $ 1,000, which covers the cost of the guaranteed leads.

  5. Set a cap on the number of leads the client will pay for to prevent inefficient spending and ensure predictability.

  6. If you generate fewer leads than the guaranteed amount, refund the client the value of the missing leads based on the specified price per lead.

This pay-per-lead model allows you to collect cash upfront and provides a clear structure for both you and the client. It reduces the risk for the client and boosts their confidence in your ability to deliver results.

Trojan Horse Retainer Model

The second model presented is called the Trojan Horse retainer model. It is designed for agencies that have a great service but struggle to acquire clients due to competition or other factors. This model relies on delivering exceptional results upfront to gain the client's trust and secure a long-term retainer.

Here's how it works:

  1. Offer the client a retainer at a specified monthly rate, but defer the actual billing until after a predetermined period (usually two to three months).

  2. Collect a setup fee or resource fee upfront. This fee covers initial expenses and shows the client's commitment.

  3. Deliver outstanding results during the initial period to ensure the client sees the value of your service.

  4. At the end of the initial period, present the client with a retainer proposal or invoice. Position it as a natural continuation of the successful results achieved so far.

  5. Set up a delayed payment in a payment processor like Stripe for the retainer amount, which will automatically charge the client after the specified period.

The Trojan Horse retainer model allows you to showcase your expertise and build a strong relationship with the client before asking for a retainer. By focusing on delivering exceptional results upfront, you increase the likelihood of securing a long-term retainer.

Keywords

  • SMMA
  • Agency owner
  • Pay-per-lead model
  • Trojan Horse retainer model
  • Guaranteed leads
  • Upfront payment
  • Retainer
  • Results-driven
  • Exceptional service

FAQ

  1. How do these models benefit agency owners?
  • These models provide a structured approach to acquiring clients.
  • They help build trust and confidence in the agency's ability to deliver results.
  • The upfront payment and guarantee elements reduce risk for both parties.
  1. Can these models be applied to any niche?
  • Yes, these models can be adapted to different industries and niches.
  • The key is to understand the value you provide and tailor the models accordingly.
  1. How important is delivering exceptional results in the Trojan Horse retainer model?
  • Delivering outstanding results upfront is crucial for this model's success.
  • It helps establish credibility and justifies the long-term retainer.
  1. Are there any specific payment processors recommended for delayed payments?
  • Stripe is commonly used for delayed payments, but other processors may also offer similar features.
  • It's important to choose a trusted and reliable payment processor for hassle-free transactions.
  1. What if the agency fails to deliver the guaranteed leads in the pay-per-lead model?
  • In such cases, the agency should refund the client the value of the missing leads based on the specified price per lead.
  • Open communication and transparency are essential to maintain a good client-agency relationship.