Bruised Apple: Tech giant apologizes over new iPad ad

Introduction

This morning, Apple issued an apology for its recent ad promoting the latest iPad Pro titled "Crushed" after facing significant backlash. The ad, released on Tuesday, depicted a press crushing symbols of arts, music, and creativity, compressing them into the new iPad Pro. The company received online criticism throughout the week, with many viewing the ad as a metaphor for tech companies diminishing the arts and creativity of artists, musicians, and creators. Even celebrities like H. Grant weighed in, calling it the "destruction of The Human Experience courtesy of Silicon Valley." Apple acknowledged missing the mark with the ad and apologized for it.

Apple has a history of impactful marketing, with its iconic 1984 ad directed by Ridley Scott being particularly celebrated. However, the recent ad showcasing the new iPad Pro has drawn comparisons to tech dominance and has been viewed as a misstep by the company. Tim Cook, CEO of Apple, had initially shared the ad with enthusiasm, highlighting the new product's capabilities but ultimately backtracked following the negative reception. The incident has raised questions about the ad's approval process and the message it conveyed.

Keywords

Apple, apology, ad, iPad Pro, backlash, creativity, art, tech, artists, musicians, creators, marketing, symbolism, comparison, CEO, Tim Cook, Ridley Scott, tech dominance, misstep, approval process, message.

FAQ

1. Why did Apple issue an apology for its recent iPad ad?
2. How was the ad promoting the latest iPad Pro received by the public?
3. What historical ad of Apple has been widely celebrated?
4. Who directed Apple's famous 1984 ad?
5. What did Tim Cook initially highlight about the new iPad Pro in the ad?