Filmora Just CANCELLED our Lifetime Licenses.

Introduction

Filmora, a popular video editing software, has recently faced backlash from users who have purchased lifetime licenses. These licenses, which were originally marketed as allowing users access to all future software updates, no longer work with the latest version, Filmora 12. This has left many customers feeling deceived and frustrated, especially those who have been loyal supporters of the software for years.

The Promise of Lifetime Licenses

When Filmora was first introduced several years ago, it offered various licensing options for users. These included a free version with watermarked exports, a one-year subscription plan, and a lifetime license. The lifetime license, which required a higher upfront payment, promised unlimited future software updates. This option was particularly appealing to many users, including prominent YouTube content creator, Daniel Batal.

As a brand ambassador for Filmora, Batal had recommended the software to his viewers, driving millions of views and thousands of license purchases. However, with the release of Filmora 12, Batal and other lifetime license holders discovered that their licenses were no longer valid, and a paid upgrade was required to access the latest version.

Confusion and Broken Promises

The sudden change left license holders confused and enraged, as they believed their lifetime licenses entitled them to free updates indefinitely. Filmora introduced Perpetual plans, which only covered updates within the same version (e.g., Filmora 10 to Filmora 11). However, lifetime license holders were not informed or included in these plans.

When Batal publicly expressed his dissatisfaction on Twitter, Filmora initially remained silent. It was only after his tweet gained attention that the company reached out to him via email. However, instead of addressing the issue directly, Filmora attempted to initiate a new partnership and glossed over the problems faced by lifetime license holders.

The Importance of Honoring Lifetime Licenses

Many lifetime license holders feel betrayed by Filmora's decision to invalidate their licenses. They argue that the company should honor the promises made when they purchased their licenses years ago. While Filmora justifies the change by citing increasing software development costs, customers argue that this should not affect their original agreement.

Users with lifetime licenses purchased before the introduction of Perpetual plans consider themselves non-subscription plan holders. Filmora's failure to address this distinction further exacerbates the frustration and disappointment felt by these customers.

Keywords

Filmora, lifetime licenses, software updates, Perpetual plans, paid upgrade, promises, frustrated customers, invalid licenses, broken agreement.

FAQ

Q: What is the issue with Filmora's lifetime licenses? A: Filmora's recent release, Filmora 12, no longer recognizes lifetime licenses as valid, requiring users to purchase a paid upgrade to access the latest version.

Q: Were lifetime license holders informed of the change? A: No, lifetime license holders were not notified of the change and were left surprised and frustrated when their licenses were deemed invalid.

Q: How did Filmora respond to customer complaints? A: Initially, Filmora remained silent on the issue. Only after receiving public backlash did they reach out to affected customers, but without directly addressing the problem.

Q: Why are customers upset about the change? A: Customers feel deceived as Filmora advertised lifetime licenses as providing free updates indefinitely. This sudden change contradicts the original promises made by the company.

Q: What are the alternatives for lifetime license holders? A: Dissatisfied customers may consider exploring other video editing software options that offer comparable features and a more trustworthy licensing agreement.

Q: What is the significance of Daniel Batal's involvement? A: As a prominent YouTube content creator and former brand ambassador for Filmora, Batal's dissatisfaction with the invalidation of lifetime licenses highlights the impact this decision has on influencers and their audiences.