Generative AI in Premiere Pro powered by Adobe Firefly

Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video

Adobe is leveraging the capabilities of generative AI to introduce cutting-edge editing tools in Premiere Pro. The upcoming features, powered by the new Adobe Firefly video model, promise to revolutionize the editing process. One exciting aspect is the object addition feature, which allows editors to seamlessly add or replace objects in footage using text prompts. The AI-based smart masking feature also enables quick and precise object removal across frames, making editing tasks more efficient. Additionally, the generative extend feature intelligently adds frames to footage, providing editors with the exact media they need. Adobe is committed to transparency in AI usage and is introducing content credentials in Premiere Pro so users can track the use of AI in the creation of media. Exciting collaborations with third-party generative AI models, such as OpenAI and Runway.ai, are also on the horizon, offering editors a choice in selecting the best model for their projects.

Keyword

Adobe, generative AI, Premiere Pro, editing tools, Adobe Firefly, object addition, smart masking, generative extend, transparency, content credentials, collaborations.

FAQ

What is the main focus of Adobe's upcoming features in Premiere Pro?
How does the object addition feature in Premiere Pro work with Adobe's Firefly video model?
What is the significance of AI-based smart masking in Premiere Pro?
How does the generative extend feature enhance editing capabilities in Premiere Pro?
What is the purpose of content credentials in tracking AI usage in media creation?