How Does the TikTok Algorithm Work?

Hey guys, it's Elisa from Content Studio! Today we're going to delve into how the TikTok algorithm functions in 2022 and what type of content TikTok does not recommend. Let's get started.

The TikTok algorithm in 2022 does not necessitate having thousands of followers to go viral on the platform. It analyzes various factors to tailor the "For You" feed, such as user interaction, video information, and device and account settings. Engagement rates matter, but TikTok's algorithm also considers the content you search for, watch, and interact with, along with your account settings. Despite the emphasis on engagement, TikTok's algorithm does not prioritize follower count or past likes and shares when deciding what content to showcase on users' "For You" pages.

While TikTok's algorithm aims to personalize content recommendations, it also filters out certain types of content it does not promote. For instance, it avoids suggesting videos that users have already watched, spam content, and upsetting or graphic videos. Overall, the algorithm's goal is to keep users engaged with fresh and enjoyable content while creating opportunities for new creators to go viral.

Keywords:

TikTok algorithm
For You feed
User interaction
Video information
Device and account settings
Engagement
Content recommendations

FAQ:

Does TikTok's algorithm require a high number of followers to go viral?
- No, going viral on TikTok does not necessarily require a large follower count.
What factors does TikTok's algorithm consider in recommending content?
- TikTok's algorithm takes into account user interaction, video information, and device and account settings to personalize the "For You" feed.
What type of content does TikTok's algorithm avoid recommending?
- TikTok filters out already watched videos, spam content, and upsetting or graphic videos to maintain a positive user experience.