Have you ever wondered why some videos on YouTube go viral and get millions of views, while others struggle to get a single click? The answer lies in the script. Top creators know how to write killer scripts that keep viewers engaged and boost their video's chances of going viral. In this article, we will reveal a five-step formula to help you write better scripts than 99% of YouTubers.
The thumbnail and title of a video set viewers' expectations. If the content of a video doesn't align with the thumbnail and title, viewers may click off within the first few seconds. To ensure your script meets viewers' expectations, start by creating a captivating title and thumbnail. Ask yourself what expectations they set and what reasons viewers have to watch the video. These questions will guide your scriptwriting process.
The hook is the opening sentence of your video that grabs viewers' attention and encourages them to keep watching. There are three types of hooks commonly used by top creators:
Choose the hook that best suits your video and include it in your script's opening sentence.
After the hook, your script needs to provide context and exceed viewers' expectations. Give a brief overview of what the video will cover, addressing the questions generated from your title and thumbnail. Additionally, find ways to exceed viewers' expectations. Showcase the effort you've put into the video, mention your credentials, or offer additional value such as a free download. Overdelivering on viewers' expectations will keep them hooked and increase their likelihood of watching the entire video.
The way you deliver your points in your script is crucial for retaining viewers' attention. Many novice YouTubers make the mistake of immediately presenting the point and explaining it. However, the top 1% of YouTube scripts structure their points differently. They use a two-step approach:
By delaying the payout until the end of each point, you keep viewers engaged and ensure they don't skip ahead, improving your overall video retention.
To maximize your channel's growth, direct viewers to another one of your videos at the end of each video. This keeps viewers on YouTube for longer, pleasing the algorithm. Use the relink hack by using a hook to encourage viewers to watch another video. This encourages binging of your content, increases watch time, and boosts your channel's chances of success.
To summarize, writing a killer YouTube script involves optimizing your title and thumbnail alignment, creating a hook that grabs viewers' attention, providing context, exceeding expectations, unpacking your points effectively, and using the relink hack to keep viewers engaged. By implementing this five-step formula, you can increase your video's watch time, engagement, and ultimately the success of your YouTube channel.
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