How easy is it to go viral on TikTok in 2023?

When I first got onto TikTok, it was a lot easier to grow organically back in 2021. TikTok is totally different now in 2023. The differences between now and then are significant. In 2021, TikTok wasn't as saturated as it is now. Short-form content was still fairly new, with trending dances and videos of people like Charlie D'Amelio and Addison Rae dominating the platform. If you posted a comedic video or a parody that stood out from the norm on TikTok, it had a higher chance of going viral. However, in 2023, short-form content is incredibly saturated and being repurposed across various social media platforms like Instagram Reels, YouTube Shorts, and Facebook Reels. The algorithm on TikTok has evolved, making it more challenging to go viral. To stand out and grow on TikTok and other platforms, individuals must differentiate themselves from the competition.

Keywords:

TikTok, viral content, short-form video, algorithm, saturation, social media, growth, standing out

FAQ:

Is it easier to go viral on TikTok in 2023 compared to 2021?

No, it is not as easy to go viral on TikTok in 2023 due to increased saturation and the evolution of the algorithm.
What types of content were popular on TikTok in 2021?

In 2021, trending dances, videos of popular creators like Charlie D'Amelio and Addison Rae, as well as comedic or parody content that stood out, were popular on TikTok.
How has the landscape of short-form content changed on TikTok over the years?

Short-form content on TikTok has become oversaturated and is now being repurposed across various social media platforms, making it more challenging to go viral on TikTok in 2023.