How to Create an Amazon Product Video AND Upload it to your Amazon Listing!

If you're an Amazon seller looking to add a video to your listing but don't want to pay for a professionally done video or don't have the time to wait, this article is for you. In this step-by-step guide, we'll walk you through the process of creating your own product video from start to finish. By the end, you'll have the knowledge and tools to create a compelling video for your Amazon listing.

Pre-Planning

Before you start shooting your video, it's important to do some pre-planning. Consider what you want to communicate to your audience and what selling points you want to highlight. This will determine the shots you need to take. Write down your selling points, create a script, plan your shots, gather any props you need, choose your shooting location, and decide on the type of lighting you'll use. It's also a good idea to pick out the music ahead of time to set the right tone for your video.

The Shoot

During the shoot, you'll want to capture a variety of shots from different angles to give you plenty of material to work with in post-production. If you have access to a large white background, like the one shown in the video, that's great. Otherwise, you can create a budget-friendly white background using materials from your local craft store. Consider using a towel to create smooth camera movements and a lazy susan to showcase your product from different angles. If possible, show your product in action to give potential buyers a better understanding of its features.

Post-Production

After the shoot, it's time to edit your video using video editing software such as iMovie (for Mac users) or Filmora (for PC users). Import your raw footage and start organizing it on the timeline. Trim the clips to remove any unwanted footage and experiment with different transitions and zoom effects to create a visually appealing video. Add music to enhance the overall experience. Take your time to fine-tune the flow of the video and make adjustments as needed.

Adding Infographics

To add infographics to your video, you can use a graphic design tool like Canva. Create your infographics with your preferred design elements and export them as PNG files. Import the PNG files into your video editing software and place them on top of the clips where you want them to appear. Adjust the duration and placement as needed.

Uploading to Amazon

Once your video is complete, it's time to upload it to your Amazon listing. Go to Seller Central, navigate to the inventory tab, and click on "Upload and Manage Videos." Follow the prompts to upload your video file, add a title and keywords, and select a thumbnail image. Submit your video for approval, and once it's approved, it will be added to your Amazon listing.

Keyword

Amazon product video, DIY video creation, Amazon listing, video editing software, shooting location, lighting, infographics, uploading video, Amazon seller

FAQ

Can I create a professional-looking video without hiring a professional? Yes, with the right tools and techniques, you can create a high-quality video for your Amazon listing on your own.
What software can I use to edit my video? Popular video editing software options include iMovie (for Mac users) and Filmora (for PC users).
How can I add infographics to my video? Create infographics using a graphic design tool like Canva, export them as PNG files, and import them into your video editing software.
How do I upload my video to my Amazon listing? Go to Seller Central, navigate to the inventory tab, and click on "Upload and Manage Videos." Follow the prompts to upload your video file, add a title and keywords, and select a thumbnail image. Submit your video for approval, and once approved, it will be added to your Amazon listing.