How to Film & Edit $10k/Day Dropshipping Facebook Ads

Education

Introduction

In this article, we will learn how to create professional Facebook ads using just an iPhone. Ryan Maya, the owner of a successful e-commerce brand, shares his insights and techniques for filming and editing winning ads. Whether you are new to dropshipping or looking to improve your ad strategy, this guide will provide you with valuable tips and tricks to create compelling video ads that drive sales on Shopify.

Filming the Product Ad

Ryan emphasizes the importance of having the actual product in hand when filming an ad. This not only allows you to showcase the product's features accurately but also adds authenticity to your video. You can either order the product from your supplier or purchase it from reliable sources like Amazon.

Start by planning out your video and identifying the unique selling points of your product. Aim to highlight three to five key features and show the product in action. For example, if you are selling a knife, demonstrate its sharpness, durability, and versatility.

When shooting the ad, keep it casual and authentic. Ryan recommends not to stage a background and instead film in an everyday setting, like a regular kitchen. This helps your ad feel more native and relatable to your audience.

Remember to incorporate three essential elements into your video:

  1. Product Features: Talk about the key features of your product. In the case of the knife, mention its sharpness, handle design, and other significant qualities.
  2. Product in Action: Show the product being used, demonstrating its functionality. For example, showcase the knife's cutting ability.
  3. Call to Action: Encourage viewers to take action by directing them to click a link, purchase the product, or visit your website.

Ryan simplifies the editing process by using Final Cut Pro, but iMovie or other free editing software can also suffice. Import your footage, make quick and clean cuts, and focus on creating a 15 to 20-second video that showcases the product's highlights.

Editing the Product Ad

Editing is a crucial step in making your ad visually appealing and engaging. Ryan demonstrates how to use Final Cut Pro to edit the raw footage and create an effective Facebook ad. Here's a step-by-step breakdown of the editing process:

  1. Import the footage: Drag and drop the video files into your editing software.
  2. Organize the clips: Arrange the clips in the order in which you filmed them to maintain continuity.
  3. Make quick cuts: Trim the footage to remove any unnecessary or dull moments, keeping only the most engaging parts.
  4. Add music (optional): Enhance your ad with background music to create an immersive experience. You can find copyright-free music on platforms like YouTube Audio Library.
  5. Control audio levels: Adjust the volume of the music to ensure it doesn't overpower the voiceover or essential product sounds.
  6. Enhance with text (optional): If desired, you can overlay text to highlight key features, add captions, or reinforce your call to action.
  7. Review and finalize: Watch the edited ad from start to finish and make any necessary tweaks or improvements.
  8. Export the video: Export the final video in a suitable format for Facebook ads.

By following these editing steps, you can create a polished and impactful ad that captures your audience's attention and encourages them to take action.

Keyword:

Facebook ads, dropshipping, iPhone video, product features, product in action, Final Cut Pro, iMovie, editing software, music, text overlay, call to action, raw footage, background music, voiceover, visuals, engagement, efficient editing.

FAQ:

  1. Is it necessary to have the actual product when filming a Facebook ad?

    • Yes, having the product in hand adds authenticity and allows you to demonstrate its features accurately.

  2. Can I use videos of the product found online in my ads?

    • It's possible, but there are copyright concerns. It's best to ask for permission or consider alternative methods like below.app or bands off ads.

  3. What software can I use for video editing?

    • You can use editing software like Final Cut Pro, iMovie, or other free options available online.

  4. Should I add music to my Facebook ad?

    • Adding background music can enhance the ad's effect, but it's optional. Consider using copyright-free music from platforms like YouTube Audio Library.

  5. How long should my Facebook ad be?

    • Aim for a 15 to 20-second video that captures the product's highlights and engages your audience effectively.

  6. Can I use text overlays in my ad?

    • Yes, text overlays are a great way to highlight key features, add captions, or reinforce your call to action.

  7. How can I ensure my ad stands out and drives conversions?

    • Focus on creating engaging visuals, showcasing product features in action, and including a compelling call to action to drive viewers to take the desired action.