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How to create video ads with AI (step by step)

Howto & Style

Introduction

In today's fast-paced digital world, utilizing AI tools to streamline the process of creating video ads can revolutionize your advertising strategy. In this step-by-step guide, we will explore how to leverage AI to identify customer pain points, craft personalized ad scripts, and transform them into engaging video ads.

Step 1: Identifying Customer Pain Points

Firstly, we use Gigabrain, an AI tool that scours online platforms like Reddit to pinpoint customer pain points related to buying candles online. By analyzing popular discussions, Gigabrain helps us understand the concerns of potential customers, such as the need for non-toxic ingredients, supporting small businesses, and avoiding candle hoarding.

Step 2: Crafting Tailored Ad Scripts with Custom GPT

Next, we turn to a custom GPT on Chat.open.com to generate ad scripts tailored to our target audience. By feeding the AI pertinent details about our e-commerce company, Fresh candles, including its unique selling points and brand identity, we receive customized ad script suggestions targeting our demographic of females aged 25 to 35 with disposable income.

Step 3: Transforming Scripts into Video Ads with Capwing

Finally, we utilize Capwing, a versatile content creation tool with AI features, to bring our ad script to life. By inputting the script into Capwing, the AI generates a rough video ad complete with images, animations, voiceovers, and subtitles that align with the message we want to convey. While the initial video may need some customization, it serves as a solid foundation for a polished ad campaign.

AI, Gigabrain, Custom GPT, Chat.open.com, Capwing, Video Ads, E-commerce, Fresh Candles, Customer Pain Points, Ad Scripts, Content Creation, Brand Identity, Target Audience

FAQ

  1. How can AI tools like Gigabrain help in identifying customer pain points for video ads?
  2. What are the benefits of using a Custom GPT to create personalized ad scripts?
  3. How does Capwing assist in transforming ad scripts into engaging video ads?
  4. What are some key considerations when leveraging AI in the video ad creation process?
  5. How can businesses integrate AI tools seamlessly into their advertising strategies?