In the second episode of the print on demand t-shirt side hustle series, the focus is on analyzing the sales performance of the store that sells faith and inspiration-based shirt designs. The episode begins with a review of the previous actions taken, such as setting up a Shopify website, creating designs, and promoting them on Facebook. The narrator then delves into the sales figures, reporting over 2000 store sessions and nearly $ 300 in sales. However, the conversion rate was low at 0.27%, prompting a reevaluation of the marketing strategy. The decision to switch fulfillment services to Printify for better pricing and investing in Facebook ads to target the right audience is highlighted as the next steps in the journey.
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