Ready to Launch? Now What?
Entertainment
Introduction
Are you ready to launch your product or app? After all the hard work of preparing, what are the next steps? In this article, we will discuss the actions you can take after getting your product ready to go to market. We will also explore various strategies and channels for promoting and selling your product, with insights from marketing expert Chris Pasic, President of Peak Degrees.
Advertising and Digital Presence
Once your product is ready, it's crucial to establish a strong digital presence to reach a wider audience. This starts with building a website, the foundation of your brand. Treat it like building a house: ensure it has great content, engaging visuals, and clear descriptions of your product. Your website should be the hub of your digital strategy.
To drive traffic to your website, consider using online advertising platforms such as Google Ads and Facebook Ads. These platforms help you identify your target market and optimize your ad spend. By analyzing data from tools like Google Analytics and Facebook Pixel, you can gain insights into who is visiting your website and make data-driven decisions to improve your marketing efforts.
Sales Channels and Distribution
The primary sales channel for most products is through an e-commerce website. Whether you choose to build your website using platforms like Shopify, Squarespace, or WordPress, having a shopping cart functionality is essential for accepting payments.
In addition to your e-commerce website, consider leveraging the power of online marketplaces like Amazon. These platforms provide extensive reach, as they attract shoppers who prefer to browse and purchase products in one convenient place. Establishing a presence on Amazon not only widens your customer base but also boosts your credibility.
Another potential sales channel is live shopping networks like QVC and HSN. These platforms allow you to showcase your product through demonstrations, helping to build trust and generate sales. Live shopping networks are especially effective for products that require explanation and demonstration to drive sales.
Licensing and Partnerships
Licensing your product can be a beneficial strategy, especially if you don't have the resources for extensive manufacturing or distribution. Licensing involves granting another company the right to manufacture and distribute your product in exchange for a royalty. This approach offers the advantage of leveraging the partner's existing infrastructure and distribution channels, while you focus on product development and brand building.
Collaborating with influencers or celebrity endorsers can also help drive sales and build credibility for your product. By having a recognized figure endorse your brand, you can tap into their existing fan base and increase your reach.
Summary of Keywords
- Advertising
- Digital presence
- Website
- E-commerce
- Online marketplaces
- Live shopping networks
- Licensing
- Partnerships
- Influencer marketing
- Brand building
Introduction
1. How can I drive traffic to my website? Consider using online advertising platforms like Google Ads and Facebook Ads to target your ideal audience. Optimize your website by incorporating SEO techniques and utilizing social media marketing to increase your online visibility.
2. What are the main sales channels for physical products? The primary sales channels for physical products are e-commerce websites and online marketplaces like Amazon. Consider expanding your reach by leveraging live shopping networks for products that require demonstrations or explanations.
3. Is licensing a viable option for my product? Licensing can be an effective strategy if you want to leverage the resources and distribution channels of a partner. It allows you to focus on product development and brand building while the licensee handles manufacturing and distribution.
4. Should I collaborate with influencers to promote my product? Partnering with influencers or celebrity endorsers can help drive sales and increase credibility for your brand. Their existing fan base can be a valuable asset in expanding your reach and capturing the attention of potential customers.
5. How long does it typically take for a product to reach store shelves? The time it takes for a product to reach store shelves can vary widely. Factors such as market demand, buyer interest, and retail partnerships all contribute to the timeline. Building an online presence first can speed up the process by demonstrating demand for your product.
These FAQs provide a high-level overview of the common questions entrepreneurs may have when navigating the post-launch phase. As with any business endeavor, it's important to adapt strategies to your specific product and target audience.