Stuck at 200 Views on TikTok?

Are your TikTok videos struggling to break out of the 200 view rut? In this article, we will explain why this may be happening and provide you with strategies to fix it. We will also discuss when it might be necessary to start a new TikTok account to achieve better results. Don't worry, low views don't necessarily mean your content is bad. There may just be some elements missing that prevent you from reaching a wider audience. So, let's dive into the TikTok algorithm and understand what you need to do to get more views.

Understanding the TikTok Algorithm

First, it's essential to know that about 99% of your content on TikTok will be shown on the "For You" page. Unlike other platforms, it's not just your followers who see your content first. The algorithm pushes your videos to people who have never had any interaction with you before. So, you must create content with the awareness that you are targeting a broad audience who may not know you yet.

This is what makes TikTok such a powerful platform for discovery and audience building. Once someone views your first video, the algorithm will start showing them your other content, potentially turning them into a follower, lead, and eventually, a buyer.

However, many creators get stuck at the 200 view mark. This happens because the algorithm uses a checkpoint analysis to determine how many people will see your video. Initially, your videos will be shown to approximately 200-300 people on the "For You" page. Based on various factors like watch time and overall performance, the algorithm will decide whether to extend your video's reach or limit its visibility. This is why you often see view counts jump from 200 to 500, 1,000, and exponentially higher if the video performs well.

The good news is that as you become a consistent and high-quality creator, your baseline number of views will increase. Eventually, you will reach a point where you consistently get around 2,000 views per video. But in order to get there, you need to understand how the TikTok algorithm works and what actions you can take to optimize it in your favor.

Getting Seen by the Right People

If you're not getting views, it could be because your videos are not being seen by the right audience. Here are a few possible reasons and solutions:

Talking about too many topics: If you cover too many different topics, the algorithm may struggle to understand and categorize your content. It's essential to narrow down and focus on one umbrella topic initially, to give the algorithm a clear picture of what your content is about.
Utilize available tools: Take advantage of all the tools TikTok provides to signal what your content is about. Use consistent hashtags that cover your main topic, and ensure your video descriptions contain keyword-rich language related to your content. This helps the algorithm understand and categorize your videos correctly.
Create awareness content: Don't solely focus on nurturing content that educates your followers. While this content establishes a connection with your existing audience, it may not attract new viewers. Strike a balance by creating shorter videos with trending sounds and text on-screen. These types of videos have a higher chance of going viral and bringing new viewers to your profile.

Remember to analyze successful content in your niche, learn from what works, and adapt it to your own style. This way, you'll better understand what viewers in your niche are interested in and increase your chances of success.

Increasing Watch Time

The second reason you might not be getting enough views is due to low watch time. To improve watch time, consider the following strategies:

Focus on shorter content: Short videos of 5 to 8 seconds with text on-screen and trending sounds are more likely to engage viewers. As viewers read the text, the video loops repeatedly, increasing overall watch time. Shorter videos also have a higher chance to go viral and improve discoverability.
Improve your hooks: Hooks are vital to capturing viewers' attention and encouraging them to watch your entire video. Study successful content in your niche to learn what makes a good hook and try to incorporate those elements into your own videos.
Work on retention: Provide valuable content that appeals to your target audience. Focus on the problems they face and create curiosity to encourage viewers to watch until the end. Use your video descriptions and on-screen text to deliver additional information related to your topic.

By implementing these strategies consistently for 2 to 3 weeks, you are likely to see an improvement in views, watch time, and overall growth. However, if your account continues to struggle despite these efforts, it might be worth starting fresh with a new account.

Keyword

TikTok, views, algorithm, content creation, viral, watch time, For You page, followers, growth, engagement, audience building, discoverability, hooks, short-form videos

FAQ

Q1: Is it necessary to focus on one topic when creating TikTok content? A1: Yes, focusing on one topic initially helps the algorithm categorize your content more accurately and target the right audience. Once you establish a presence, you can expand to cover multiple topics gradually.

Q2: How can I improve watch time on my videos? A2: Create shorter content with engaging hooks, utilize trending sounds and text on-screen, and ensure your video provides value to your target audience. Experiment with different formats to see what resonates with viewers.

Q3: Should I consider starting a new TikTok account if I'm not getting enough views? A3: If you have tried optimizing your existing account and strategies described in the article for 2 to 3 weeks, and you still don't see significant growth, starting a new account might be a viable option. However, it's recommended to exhaust all possibilities before doing so.

Q4: How can I make my content more appealing to viewers on TikTok? A4: Study successful videos in your niche to understand what types of content and topics resonate with viewers. Emulate their formats, explore trending sounds, and ensure your hooks and content deliver value and create curiosity.

Q5: Are there any specific settings to optimize for better TikTok performance? A5: Yes, certain settings like having a personal account instead of a business account and adjusting visibility options can impact your content's reach and virality. It's important to configure your settings correctly from the beginning or reconfigure if necessary.

Remember, TikTok's algorithm is ever-evolving, so it's crucial to stay up to date with new trends, features, and strategies to maintain and grow your presence on the platform.