TikTok Success Strategies: A Social Media Roundtable

Welcome to the EGC Marketing Podcast, where we provide you with the latest digital marketing news, performance marketing tips, and creative problem-solving skills you need to stay resilient in our fast-changing world of marketing. In this episode, we'll be discussing TikTok success strategies and how they can help businesses grow. Joining us today is Ashley Prager, the Digital Marketing Manager at Jovia Financial, who will share her insights and experiences in utilizing TikTok and other social media platforms.

Background on Jovia Financial

Jovia Financial Credit Union is a not-for-profit financial institution that focuses on helping people lead the lives they want to live. They do this by offering lower rates on loans and higher rates on deposits to make banking more affordable. Jovia also prioritizes financial literacy to ensure their members learn how to manage their finances effectively. With the use of innovative technology, Jovia aims to simplify the banking experience.

Why TikTok and Social Media?

The decision to dive into TikTok and other social media platforms was driven by two main goals for Jovia Financial. First, they wanted to reach a younger audience, particularly Generation Z, who may not be aware of the benefits of a credit union. By tapping into where this audience consumes media, Jovia aimed to educate and engage them effectively. Secondly, as an organization, Jovia strives to be innovative and at the forefront of technology. When they joined TikTok, it provided an opportunity for growth and driving brand awareness in a space with few players in the finance category.

The Power of Influencer Marketing and Content Creation

One of the strategies that have led to Jovia's successful TikTok journey is their collaboration with influencers. By partnering with influencers, both on a national and local level, Jovia has been able to create content that resonates with their target audience. These influencers act as ambassadors for the brand, helping to amplify Jovia's reach and engage with their followers. The collaboration extends beyond TikTok, as Jovia also works with influencers on Instagram to maximize their reach by creating collaborative posts.

The Impact on Other Social Media Platforms

The TikTok strategy has not only benefited Jovia's presence on the platform but has also had a positive impact on other social media channels. The content that performs well on TikTok has been repurposed for Instagram and other platforms, leading to increased engagement and follower growth across the board. This unexpected outcome has been a pleasant surprise for Jovia and showcases the power of a well-executed content strategy.

Creating Standout Content

To stand out in a crowded digital landscape, Jovia has focused on creating content that people want to see. While staying true to their brand identity, they take an innovative approach in their educational content, making it fun, attention-grabbing, and relatable. This balance of entertaining, educational, and trending content caters to the diverse reasons people visit their profile, ultimately helping Jovia connect with their audience and build brand awareness.

TikTok and Your Social Media Strategy

For businesses considering adding TikTok to their social media strategy, the recommendation is to go for it. With proper time and effort invested in content development and consistency in posting, TikTok can be a valuable tool to reach a new audience and spread brand awareness. The ability to repurpose TikTok content across other platforms further amplifies the reach, making it a worthwhile addition to any social media strategy.

Keywords

TikTok, social media strategy, influencer marketing, content creation, brand awareness, digital marketing, Generation Z, financial institution, engaging content, reach, collaboration, content strategy, educational content, authentic partnership, innovative approach, attention-grabbing, repurposing content.

FAQs

Q: How can TikTok benefit my business's social media strategy?

A: TikTok provides an opportunity to reach a younger audience, amplify brand awareness, and engage with followers in a unique and entertaining way. The platform's viral nature and the ability to repurpose content can greatly enhance your social media strategy.

Q: Should my business work with influencers on TikTok or other social media platforms?

A: Collaborating with influencers can help you tap into their established audience and build credibility. By carefully selecting influencers who align with your brand and target audience, you can amplify your reach and create authentic partnerships.

Q: Should I expect TikTok's success to translate to other social media platforms?

A: While TikTok's success does not guarantee the same level of success on other platforms, a well-executed content strategy can be repurposed and tailored to different platforms, leading to increased engagement and follower growth across multiple channels.

Q: How can my business create standout content in a crowded digital landscape?

A: Focus on creating content that people want to see by balancing educational, entertaining, and trending content. Stay true to your brand identity but approach it with an innovative and attention-grabbing twist to captivate your audience.