What Happens After TikTok Songs Go Viral
Education
Introduction
Have you ever wondered what happens to songs after they go viral on TikTok? Vox delved into this phenomenon by interviewing various experts in the music industry, including independent musician Ari Herstand. Labels closely monitor TikTok for rising artists and aggressively try to sign them to capitalize on their success. In exchange for a significant advance, often hundreds of thousands of dollars, the label acquires full ownership of the artist's recorded music. This means that the label retains around 85% of the royalties from the viral TikTok song, leaving the artist with only 15%. This article explores the implications of this business model on artists and the music industry.
Keywords
TikTok, viral songs, music industry, labels, royalties, independent musicians
FAQ
- What strategy do labels develop for TikTok viral songs?
- How does the ownership of viral songs change after signing with a label?
- What percentage of royalties do artists typically retain after their TikTok song goes viral?