Ad Creation Meets AI - Recorded Launch Event

Hi, I'm Dan Co of Creat. Welcome to our product launch event! If you are already a Creat customer, thank you for your trust so far. We’re excited to show you our latest innovations. A special thanks from all of us here at Creatop for your invaluable feedback along the way—it plays a key role in how we build products.

We hope you heard our colleagues; they’re all excited to have you here. If you’re new to Creatop, welcome to the world of creative automation. We hope this is the start of a great partnership. The online event will last for approximately one hour, during which we'll live-demo the new Ad Studio and answer any questions you might have. Therefore, please use the chat, and we’ll make sure to provide the answers during the Q&A session at the end.

The Importance of Creative in Advertising

Before joining Creatop, I spent six years leading marketing projects at Google and YouTube. The most important lesson I learned there is that 50% of ad effectiveness is driven by the creative, with the rest influenced by factors such as brand, targeting, and channels. Let me reiterate that: 50% of the return on your advertising is driven by the creative of your ad. Therefore, successful advertising starts with how you design your creatives.

Our Mission at Creatop

Our mission is to empower brands and agencies to reach their creative potential—making better creatives faster, which in turn drives more revenue and engagement through efficient advertising. The biggest challenge these days is creating better ads at scale due to the demand for more content in multiple formats, personalized and consistent with the brand. This is what we call the Creative Gap.

Introducing Creatop

We are an AI-driven creative automation platform helping brands and agencies produce a high volume of personalized creatives while maintaining brand consistency and quality. We’re trusted by more than 5,000 global companies. We believe in the synergy between creativity and technology, where advancements in one inspire new heights in the other.

The Evolution of Ad Creation

Today, we’re thrilled to introduce the evolution of our product, Ad Studio. Let’s see what happens when ad creation meets AI.

The New Design Experience

We have a powerful new design experience in Ad Studio that we believe all designers will love. Our mission is to build products our customers truly love. We’ve added an infinite stage you can zoom in and pan around, making ad creation more intuitive. Our new AI functions include image and text generation, multilingual translation, and the ability to generate image variants and remove objects.

AI-Powered Functionalities

We’ve included AI text generation to speed up copywriting, AI translation for global campaigns, and AI image generation to save you time. These tools are designed to make your design process smoother and faster.

Scaling and Resizing

Our new resizing functions allow you to start with one layout and then generate an entire campaign across different formats and sizes with a single click. This powerful feature significantly reduces time spent on repetitive tasks.

Dynamic Personalization

Personalized ads are the future. We’ve introduced an intuitive way to manage and modify ad variations in real-time. Now, creating localized ads or adapting product descriptions to different audiences is easier than ever.

Gary and Rousan, along with Benny, will take you through the functionalities that will completely change your ad game. We’ll go through live demos showcasing how to create ad variations for different products and languages, and how to apply AI-generated translations across your campaigns.

Keywords

AI-driven creative automation
Ad Studio
Creative Gap
Design experience
AI text generation
AI translation
AI image generation
Scaling and resizing
Dynamic personalization

FAQ

Q1: What is the Creative Gap? A1: The Creative Gap is the difference between the number of quality ad variations we can produce with our current resources versus consumer demand and potential opportunity.

Q2: How does AI improve ad creation? A2: AI helps automate and speed up tasks such as text generation, image manipulation, and multilingual translations, allowing for more efficient ad creation.

Q3: Can I translate my ads to multiple languages using Ad Studio? A3: Yes, Ad Studio includes an AI translation feature that allows you to convert your campaigns into multiple languages instantly.

Q4: How does the resizing feature work in Ad Studio? A4: The resizing feature lets you start with one layout and then generate the entire campaign across different formats and sizes with a single click.

Q5: What is dynamic personalization in Ad Studio? A5: Dynamic personalization allows you to manage and modify ad variations in real-time, catering to different audiences with localized and personalized content.