Ad Creative AI... Is It Worth Using? (Review and Tutorial)

Introduction

In this article, I’ll be taking you through an AI ad creative platform that a client recently inquired about. Having never used it before, I had no prior opinion, so this exploration will be a fresh look at what this platform can do. Let's dive right in.

Introduction

My name is Scott, and my company, Adela Digital, specializes in helping e-commerce brands scale from six figures a year to six figures a month. As I began setting up this AI tool, I wanted to see how effective it could be for creating advertising content.

Getting Started

I signed up for a free trial, which required linking a credit card. They promise to notify users before the trial ends, making this a relatively low-risk venture. My initial observation is that the only significant difference between the free and paid versions is the number of download credits.

Integrating Ad Accounts

The first task is to integrate an ad account. I opted for a Google Ads account since it was already set up with my G Suite account. The integration process was simple—just a quick popup to accept permissions and I was on my way!

Setting Up the Brand

Next, I began the brand setup. I entered Adela Digital’s website details, allowing the platform to understand what services we offer. Now, it's time to create some ad creatives!

Generating Ad Creatives

Exploring Creative Options

I aimed to see what types of ad creatives this platform could generate by providing minimal input. The first step was to choose a post size and generate ad creative texts based on our website. I selected a friendly tone and targeted our audience, which includes omnichannel brands.

Initial Outputs

The generated text included phrases like “Need digital marketing help?” and “Boost your Brand's growth today.” These options were decent, but I continued to explore the image options using a search term relevant to digital marketing.

Stock Images and Results

I noticed that many images appeared to be pre-searched stock photos, often available on platforms like Canva. Upon selecting a few images, the platform generated several variations of ad creatives. The outcomes were useful for platforms like Instagram, Facebook, and the Google Display Network.

Testing Product Ads

I also wanted to test the product photo ad feature. I uploaded an image of a garlic press for this purpose. The platform offers several background options, such as monochrome and lifestyle settings.

Results from Product Photo Ads

My first attempt produced some quirky outputs, like a garlic press in nonsensical locations. However, I found that by submitting a cleaner image without distracting details—like a human hand—I received better results.

When I had the AI spit out more variations, the generated ads looked much more polished and suitable for use. The platform does a good job of replacing backgrounds and maintaining focus on the product.

Text Variations

The text output was impressive as well. For example, it suggested lines like “Tired of garlic odors on your hands?” and “Want to crush garlic effortlessly?” This showed that the AI could create engaging copy given proper context and input.

Overall Impressions

The AI ad tool is not a replacement for a dedicated design team but can serve as a valuable starting point for ad creatives. It allows users to generate numerous variations quickly, enabling A/B testing at scale. If you’re looking for efficiency in creating countless ad variations, this tool can be quite helpful.

Pricing Considerations

The pricing structure shows that 10 credits cost approximately $ 31. While this may sound high at first glance, it's important to consider the time saved. The sliding scale of credits makes it easier to manage costs when scaling ad campaigns.

To sum up, if you're already running proven ads and need to generate multiple variations quickly, this tool can be a worthwhile investment. It can potentially save you hours that would otherwise be spent on traditional design methods.

Conclusion

I hope you found this review useful. If you’re interested in scaling your e-commerce business or exploring more insights about digital marketing, feel free to subscribe to our channel or schedule a call with me to see if we can work together.

Keywords

AI ad creative, Adela Digital, ad variations, digital marketing, e-commerce branding, stock images, A/B testing, ad creatives.

FAQ

1. What is Ad Creative AI? Ad Creative AI is a platform that generates advertising creatives quickly, utilizing artificial intelligence to create variations of ads for various marketing channels.

2. Is the AI tool suitable for all types of businesses? While it's most beneficial for e-commerce brands, any business looking to scale their ad efforts may find value in generating multiple ad variations.

3. How does the pricing work? The platform operates on a credit system, where you purchase credits to generate ad creatives. The more credits you buy, the cheaper they become per creative.

4. Can it replace a design team? No, while the tool is efficient for generating variations, it does not replace the creative insights and nuances brought by a professional design team.

5. What types of ads can I create with this tool? You can create various types of ads, including product ads for platforms like Instagram, Facebook, and Google Display Network.