Affiliate Marketing with Amazon Attribution | Mike Begg | Ep. 610

Introduction

Introduction

Hey everyone! It's Norm Ferrar, AKA "The Beard Guy," here. Welcome to another "Lunch with Norm: The eCommerce and Amazon FBA Podcast." Today, we're diving into how to implement affiliate marketing using Amazon Attribution. We'll discuss what Amazon Attribution is, how it works, the benefits of affiliate marketing for Amazon brands, and ongoing marketing efforts that can support affiliate initiatives.

Welcome and Introduction

As mentioned earlier, today we're discussing Amazon Attribution and affiliate marketing with special guest Mike Begg, an entrepreneur and expert in e-commerce and digital marketing. Mike co-founded AMZ Advisors in 2015 and has generated over half a billion in sales for his clients. He also operates AMZ Courses and co-founded Go Advance.

Before we dive in, let's have a quick word from our sponsor: Seller Basics. Protect your Amazon account for just $ 99 per month (or $ 89 with code NORM). This membership offers free legal consultations, no long-term contracts, and a dedicated team to shield your business from challenges.

Discussion Highlights

What is Amazon Attribution?

Amazon Attribution provides brand owners with data to understand which off-Amazon marketing efforts are driving sales on Amazon. With tools to track clicks, detailed page views, add-to-carts, and purchases, it offers insights that were previously unavailable to sellers.

Setting Up Amazon Attribution

1. Brand Registration: Necessity for setting up Amazon Attribution.
2. Access: Through the Amazon advertising console.
3. Enrollment in Brand Referral Bonus: Achieves cost savings through 10% reimbursement on FBA fees.
4. Campaign Creation: Naming conventions are key – Use Google for simplification.

Benefits of Affiliate Marketing for Amazon Brands

1. Direct Sales: Drives traffic and sales, improves organic ranking, and generates reviews.
2. Ongoing Exposure: Through retargeting and continued engagement with potential customers.
3. Customer Loyalty: Benefiting from recurring revenue through Subscribe and Save.

Managing Affiliates

Affiliates can include influencers, publications, networks, review sites, and deal sites. Mike highlights the importance of establishing good relationships with affiliates and conducting ongoing research to find and engage new affiliates.

Avoiding Common Mistakes

Common mistakes include:

1. Improper Attribution Links: Ensure correct usage to avoid severed relationships.
2. Overpaying Affiliates: Recognize true value and effectiveness.
3. High Expectations: Understand realistic outcomes and growth timelines.

Ongoing Marketing Efforts

1. Research: Continuously identify potential affiliates.
2. Engagement: Keep affiliates updated with brand promotions and news.
3. Retargeting: Utilize the traffic driven through Amazon Attribution for long-term sales conversion.

Q&A Segment

Q1: Why do some affiliates fail to fulfill their promises?

• A1: Leverage CPA-based engagement to mitigate upfront costs and emphasize trust-building with reliable affiliates.

Q2: Does your affiliate agency focus only on Amazon?

• A2: Yes, AMZ Advisors specializes in Amazon. However, affiliate marketing is a vast field applicable to various platforms.

Closing Remarks

Mike also mentions an excellent giveaway: free three-month affiliate recruiting for brands over $ 2 million in sales or a complete affiliate marketing audit. To participate, comment with #WheelOfKelsey and tag two friends.

Special Shoutout

A quick tribute to Colin Campbell for his exceptional "Start, Scale, Exit, Repeat" book and the newly launched workbook. Ideal for entrepreneurs at every stage.

Upcoming Highlights

Don’t miss next week's episode with Stephen Selikoff discussing a crucial post about current marketplace trends on Amazon.

Stay tuned for more insightful episodes and engaging discussions!

Keywords

• Amazon Attribution
• Affiliate Marketing
• eCommerce
• Amazon FBA
• Brand Referral Bonus
• Customer Acquisition
• Influencer Marketing

FAQ

Q1: What is Amazon Attribution?

• Amazon Attribution allows brand owners to track detailed metrics on off-Amazon marketing efforts that drive sales back to Amazon.

Q2: How do you set up Amazon Attribution?

• Ensure brand registration, access the Amazon advertising console, enroll in the Brand Referral Bonus, and create campaigns with accurate naming conventions.

Q3: What benefits does affiliate marketing provide for Amazon brands?

• It boosts direct sales, improves ranking, drives customer loyalty, and provides ongoing brand exposure through retargeting.

Q4: What mistakes should be avoided in affiliate marketing?

• Avoid improper use of attribution links, overpaying affiliates, and setting unrealistic expectations for immediate results.

Q5: How to find reliable affiliates?

• Focus on CPA-based engagement and perform thorough research to identify affiliates whose audience aligns with your customer demographics.