AI features in Typeform: a game-changer for user research

AI Features in Typeform: A Game-Changer for User Research

In our company, we regularly carry out user research for our clients, and one of our latest game-changing discoveries has been the AI features offered by Typeform. This article will walk you through these features, how we utilize them, and the results we’ve achieved through their implementation.

How to Utilize AI Features in Typeform

Creating an AI prompt in Typeform is a streamlined process involving three simple steps. It’s important not to rush when entering data; instead, focus on filling out the information in the first step. Keep in mind the 256-character limit that cannot be exceeded.

In the second step, additional questions can be added to refine the AI's task. However, we often find it effective to challenge the AI by generating questions without adding any supplementary queries. After clicking "Continue," the third step allows you to see how the AI performs on its own.

Upon completion of this process, it took less than 10 seconds for Typeform to generate a series of questions tailored to our research needs. The resulting questions included:

1. What are your main concerns when choosing a web development vendor for your wellness and fitness organization?

   • An open-ended question encouraging respondents to share their thoughts freely.

2. How important is the speed of website or app development to you?

   • A multiple-choice question that allows for user preference selection and can be customized with options.

3. What features are essential for your website or app development needs?

   • Another open-ended question, although it's advisable to limit these to encourage quicker responses from respondents.

4. In which country is your wellness and fitness organization located?

   • A drop-down list that allows users to select their country, helping manage responses efficiently.

5. What budget range do you typically allocate for web development projects?

   • A multiple-choice question where users can select a single budget option.

6. How familiar are you with the concepts of no-code, low-code, and AI in web development?

   • A valuable question offering various response formats facilitated by Typeform.

7. Are you open to long-term collaboration or a one-time project?

   • A question leading users towards a potential partnership without being too pushy.

8. Do you have any questions we didn’t cover?

   • A closing question thanking participants and prompting further inquiries.

Customizing Your Typeform Survey

Typeform also allows customization through a welcome page and an ending page to communicate the value of the research to participants. This ensures they understand the purpose and feel encouraged to engage with the survey.

On the paid plan, you can upload a brand kit for a cohesive appearance. The option to include images, videos, and customized themes enhances user experience and engagement. Mobile responsiveness is also crucial, given the increasing number of mobile users.

After finalizing your survey, you can easily publish it and share it through various channels like social media or email. Responses can be tracked through Typeform's workspace, where you can view total responses, delete unwanted tests, and filter data for analysis. Note that the free plan limits responses to ten, so testing should be approached with care.

Conclusion

The AI features of Typeform significantly streamline the user research process, empowering organizations to gather valuable insights quickly and efficiently. For optimal results, leveraging these features can lead to improved marketing research, enabling businesses to create better websites and applications tailored to their audiences.

Keywords

• Typeform
• AI features
• user research
• web development
• survey customization
• mobile responsiveness
• engagement
• collaboration
• budget range
• no-code platform

FAQ

1. What are the key features of Typeform's AI for user research?
Typeform's AI can generate tailored questions in a matter of seconds, creating a more engaging and efficient survey experience.

2. How do I customize my Typeform survey?
You can customize the welcome and ending pages, add images and videos, and choose themes to align with your brand, especially on the paid plan.

3. Is there a limit on the responses I can collect with Typeform?
Yes, under the free plan, you can collect up to 10 responses. If you anticipate a larger volume, consider upgrading to a paid plan.

4. How can I share my Typeform survey?
Once published, you can easily share your survey link via social media, email, or direct messaging.

5. How can I view and analyze responses to my survey?
Responses can be accessed through the Typeform workspace, where you can filter and download data for your analysis.