AI-Generated Ads Versus Human-Generated Ads: Which Converts Better?
AI-Generated Ads Versus Human-Generated Ads: Which Converts Better?
Introduction
In a recent experiment, we set out to determine if AI-generated ads could outperform human-generated ads. For this experiment, we ran ads on Facebook for 28 different businesses over a span of three days. Let's dive into the details of how the test was conducted and what results we found.
Experiment Details
- Number of Businesses: 28
- Ad Platforms: Facebook
- Duration: 3 days
- Total Ad Spend: $ 7,492
- Human-Generated Variations: 1,792
- AI-Generated Variations: 4,041
Initial Findings
By analyzing the performance, we found that:
- Human-generated creatives outperformed AI-generated creatives 68.3% of the time.
- The conversion rate from human-generated ads was higher.
Follow-Up Experiment
After identifying the winning human-generated variations, we had an AI create multiple variations of these top-performing ads. In the new campaigns, we compared the winning human versions against the modified AI variations and found:
- AI-modified versions won 75.7% of the time.
- There was a small lift in conversions with AI-assistance.
Conclusion
While human creativity currently holds an edge, integrating AI assistance into ad creation can significantly boost performance.
Keywords
- AI-generated ads
- Human-generated ads
- Facebook ads
- Conversion rate
- Ad performance
- Ad variations
- AI assistance
FAQ
Q: How many businesses were involved in this experiment?
A: 28 businesses participated in this experiment.
Q: What platform was used for running the ads?
A: Facebook was used for running the ads.
Q: How much money was spent on ads during the experiment?
A: A total of $ 7,492 was spent over the course of three days.
Q: How did human-generated creatives perform compared to AI-generated creatives?
A: Human-generated creatives outperformed AI-generated creatives 68.3% of the time in the initial experiment.
Q: What happened when AI further modified the winning human-generated ads?
A: The AI-modified versions won 75.7% of the time and showed a small lift in conversions.
One more thing
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