AI Video Editor Help Starter Grow Your Business

User experiencer 1

User Profile:

• Location: India
• Age: 30
• Occupation: Primary - Brand Promotion, Side job - Instagram Content Creator
• Industry: Pharmaceutical (Supplement, e.g., Vitamin C)
• Instagram: ai.influencer.tool

Product Usage:

• Purpose: Utilizes AI avatars for promotional videos to market supplements. The primary desired feature is ai avatars delivering promotional livestream
• How they know about us: Learned about our tool through a blog about AI editors.
• Video Production Frequency: Produces 2-3 videos per week.
• Team Size: Works independently on video editing and production.
• Time Spent on Video Production: Each video takes about 1-2 minutes to produce. He only started making videos after discovering AI video generators.
• Major Time Investment: Selecting the most realistic digital human avatars from different platforms.

Product Experience and Satisfaction:

• Feature Requests:
  • Adding text-to-image and image-to-avatar functionalities.
  • Expanding the avatar options.
  • Custom avatars based on personal models.
• Challenges:
  • Inability to adjust subtitles, which often obscure AI avatars.
• Comparative Advantage:
  • He states Topview's ai avatars provided the most realistic avatars compared to other softwares.

Usage Scenarios and Needs:

• Primary Distribution Channel: Instagram, since TikTok is banned in India.
• Advertising Spend: Currently does not spend money on ads but plans to in the future.

Additional Insights:

• Language Interest: Keen interest in the software being available in Hindi.

User Experience Analysis:

Our case study user, a 30-year-old brand promoter and Instagram content creator in India, leverages AI video generation software to create promotional content for supplements. His primary requirement is AI avatars that deliver promotional livestreaming, making his content more engaging and professional.

He used to have difficulties making videos by himself, but with the help of Topview.AI, now he produces 2-3 videos weekly and manages to produce each video within 1-2 minutes, a significant efficiency achieved thanks to Topview. His main time investment lies in selecting the most realistic ai avatars, a feature where our product excels compared to others.

However, he faces challenges with subtitle adjustments, which often obscure the avatars, affecting the overall video quality. His feature requests, including text-to-image, image-to-avatar functionalities, and a broader range of avatars, highlight potential areas for improvement. Additionally, he is interested in custom avatars based on his models, which could offer a more personalized touch to his content.

Currently, he focuses on Instagram for video distribution, as TikTok is banned in India. While he doesn't currently have enough budget invest in advertising, he plans to do so in the future, indicating a growing need for Topview.

His interest in having the software available in Hindi reflects the importance of localization to cater to non-English speaking users in India, potentially expanding the user base and enhancing user experience.

What we learned:

This case study underscores the importance of realistic AI avatars and efficient video production tools for content creators in the pharmaceutical industry. By addressing the user's challenges and incorporating requested features, the software can significantly enhance user satisfaction and broaden its appeal. Furthermore, localization efforts, such as supporting Hindi, can help cater to a more diverse audience, thereby expanding the software's market reach in India.