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Alex Hormozi's $100M Cold Email Strategy

Entertainment

Introduction

Alex Hormozi uses cold outreach to generate zillions of leads across his portfolio companies without lifting a finger. In this article, we'll reveal Alex Hormozi's full cold email strategy, which saved his company Gym Launch during the COVID-19 crisis when it seemed like he was about to go bankrupt. After analyzing Alex Hormozi's cold email strategy, I've boiled it down to four key steps that make it so effective. Here's a detailed breakdown:

Step 1: Build a High-Quality Lead List

To scale your business, you need to reach out to potential clients. Sending emails to random addresses is ineffective and a waste of time, causing you to miss out on valuable opportunities. The first step is to create a high-quality lead list.

Using Instantly Lead Finder

  1. Search for Contacts: Go to Instantly and click on the magnifying glass to open the Lead Finder.
  2. Filters: There are over 160 million contacts available. You can filter by job titles, location, keywords, domains, management levels, and more.
  3. Example: For this guide, we'll pretend we're targeting plumbers in the United States. Enter the keyword "plumber," location "United States," and management level "C-level." This provides you with a list of over 20,000 contacts.

Step 2: Write Personalized Emails

Personalized emails are crucial for engagement. The average office worker receives around 120 emails a day, so personalization triggers a psychological response, making the recipient more likely to engage.

Using Instantly

  1. Save the Lead List: Save your lead list and click on "Campaign." Add a new campaign and name it, for example, "Plumbing Campaign." Click on "Continue."
  2. Import Leads: Click on "Import," select your saved lead list, and add the leads to the campaign. They will be automatically verified.
  3. **Personalize Using AI:** Select the leads, click on AI prompts, and choose a template like "Company Complement." This will generate personalized columns in your leads.
  4. Write the Email: Start writing your email, making sure the subject line includes variables like First Name. Use the company complement and write about the pain points and the implications of those pain points for the recipient.

Step 3: Give Big, Fast Value

Strangers don’t trust you, so you need to give them a reason to engage with you. Alex Horomzi's strategy focuses on giving away valuable resources for free, which others might charge for.

No-Brainer Offer

  1. Lead With the Offer: Provide a guarantee and an irresistible incentive. For instance, "We specialize in lead generation for plumbers using our Full Pipe Lead Gen System, which can guarantee you five new clients per week."
  2. Provide Value: Offer a free guide or resource to substantiate your claims, adding credibility to your proposition.

Step 4: Automate Your Outreach

Automating your email outreach ensures efficiency, consistency, and reduces human error. Automate follow-ups, monitor responses, and use analytics to refine your campaign.

Tips for Automation

  1. Follow-Up Emails: Set up automated follow-ups if you don’t get a response initially.
  2. Schedule Emails: Schedule the emails to be sent when you're available to monitor responses.
  3. Analytics: Use the analytics tools to track the email campaign’s performance and manage responses.

By using Instantly, you can manage all aspects of your cold email outreach, including lead generation, personalization, automation, and analytics.

Keywords

FAQ

1. What is the first step in Alex Hormozi's cold email strategy?

The first step is to build a high-quality lead list using tools like Instantly Lead Finder, which allows you to filter contacts based on various criteria such as job titles, location, and more.

2. How do you personalize emails at scale?

You can use AI tools integrated with Instantly to generate personalized columns in your leads. This involves importing your lead list, using AI prompts for personalization, and writing emails that include individual company complements.

3. Why is giving big, fast value important in cold emailing?

Strangers don't trust unsolicited emails, so offering them significant value quickly helps capture their attention. Providing free resources and guarantees makes your offer irresistible and builds credibility.

4. How can automation benefit my email outreach?

Automating your email outreach ensures efficiency, consistency, and reduces the risk of human error. It allows you to manage follow-ups, schedule emails, monitor responses, and analyze the performance of your campaigns.

5. What kind of offer should you lead with in a cold email?

Lead with a no-brainer offer that includes a guarantee or incentive. For example, Alex Hormozi's strategy involves offering a guarantee of new clients per week using his lead generation system, along with a free resource to substantiate the offer.