Imagine sitting in a coffee shop, discussing gadgets with friends, and later seeing ads for those same gadgets everywhere online. This points to how deeply integrated and monitored our digital lives are today. Hackers and cyber fraudsters are taking full advantage of our constant online presence. With 70 crore active internet users in India, one out of two have fallen victim to cyber fraud. Alarmingly, as per RBI, the daily loss due to bank fraud is Rs 100 crore. To combat this, AI Kavach has emerged as a solution, aiming to make India's digital interactions safer.
Pratyush, the Founder and CEO of AI Kavach, is on a mission to save India from online fraud and ensure a safer digital world. AI Kavach is an AI-powered, patented, multi-award-winning solution that prevents online fraud. It sends real-time alerts about fraudulent websites, calls, apps, messages, and more.
Pratyush has a strong background in cybersecurity. He was previously the Product Head at Microsoft for Identity and Security, having 20 years of experience in the field and a Master’s in Computer Networks with a Major in Computer Security. His journey includes stints at reputed companies like Cisco, Palo Alto Networks, and Zscaler. His move to India in 2021 led to the creation of AI Kavach after himself falling victim to an online scam.
AI Kavach has been operational for two months, garnering 20,000 downloads and 1,500 paid subscribers. The application has successfully detected over 200 fraudulent websites and messages and received excellent reviews. It detects fraudulent calls like Truecaller, identifies scam websites, and alerts users about suspicious SMS messages.
Pratyush aims to incorporate UPI fraud detection and credit card fraud detection into AI Kavach. The solution is priced at Rs 99 per year, making it affordable. He plans to partner with telecom giants like Jio to bundle AI Kavach with their value-added services.
Pratyush sought Rs 50 lakhs for 1.25% equity. Sharks Peeyush and Aman showed keen interest. Peeyush, emphasizing his skill in scaling businesses in India, matched Pratyush’s ask of Rs 50 lakhs for 1.25% equity. On the other hand, Aman emphasized the benefit of having strong technology and engineering support and extended the same offer.
Pratyush expressed his need for both Sharks to support the vast expansion and experience needed in India. Both Peeyush and Aman agreed, each offering Rs 50 lakhs for a combined 2.5% equity. This combined expertise is expected to take AI Kavach to new heights.
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