Amazon Influencer Program vs Affiliate Program EXPLAINED
Howto & Style
Introduction
There are numerous ways to make money by promoting other people's products on Amazon, particularly through two popular initiatives: the Amazon Influencer Program and the Amazon Associates Program. If you're uncertain about which program to join or the differences between the two, this article is designed to clarify those details, helping you choose the program that may offer the most lucrative potential.
Understanding the Amazon Associates Program
The Amazon Associates Program is an affiliate marketing initiative that allows you to earn a commission every time someone makes a purchase after clicking on your product link. For example, if you own a blog or website focused on a topic like nutrition or the ketogenic diet, you could write a post about a favorite recipe from a keto cookbook. By including a link to that specific cookbook sold on Amazon, every time a visitor clicks your link and purchases the book, you earn a commission.
This method of earning is particularly advantageous because once you write your blog post, especially if it contains evergreen content, it continues to generate commissions whenever visitors engage with your post.
Key Features:
- Revenue Model: Earn commissions on purchases made through your links.
- Content Creation: Focuses on blog or website content.
- Application Requirements: To join, you need an Amazon account, a blog or website, and to generate at least three qualifying purchases through your links within the first 90 days.
Understanding the Amazon Influencer Program
The Amazon Influencer Program is tailored for individuals with a social media following. This program is a branch of the Associates Program but is primarily utilized through social media platforms such as YouTube, TikTok, Facebook Pages, and Instagram.
One of the most significant benefits of the Influencer Program is the ability to create product review videos that can directly appear on Amazon. Therefore, if someone searches for a product on Amazon and views your review video, you can earn a commission from that purchase, even if it didn't originate from your blog or website.
Key Features:
- Revenue Model: Earn commissions through both onsite and offsite commissions.
- Content Creation: Focuses on social media content, including product review videos.
- Application Requirements: Involves verifying social media engagement and submitting product review videos for approval before earning onsite commissions.
Differences Between the Two Programs
The key distinctions between the programs lie in their primary focus and monetization strategies.
Amazon Associates Program: Best suited for bloggers or website owners. It relies on engaging written content to drive traffic and generate clicks on product links.
Amazon Influencer Program: Designed for those active on social media platforms, emphasizing video content and direct product reviews that can generate commissions through Amazon.
In summary, if you're inclined to create written content and have a blog, the Associates Program might be ideal. Conversely, if you have a substantial social media presence and enjoy creating video content, the Influencer Program could be your best bet.
Keywords
- Amazon Associates Program
- Amazon Influencer Program
- Affiliate Marketing
- Social Media
- Product Reviews
- Commissions
- Evergreen Content
- Blog Content
- Engagement
- Storefront URL
FAQ
What is the Amazon Associates Program?
The Amazon Associates Program is an affiliate marketing program allowing individuals to earn commissions by promoting product links on their websites or blogs.
What is the Amazon Influencer Program?
The Amazon Influencer Program targets social media influencers, allowing them to create product review videos and earn commissions both on and off the Amazon platform.
How do I apply for the Amazon Associates Program?
To apply, you need an Amazon account, a blog or website, and you must generate three qualifying product purchases through your links within the first 90 days.
What are the benefits of the Amazon Influencer Program?
Influencers can leverage their social media following to create product review content, earning commissions through social engagement, storefronts, and onsite product reviews.
Can I join both programs?
Yes, individuals can participate in both programs, but it is generally advisable to focus on one to maximize your efforts and income potential effectively.