Amazon Influencer Program vs Affiliate Program - What's the Difference?
Howto & Style
Introduction
In this article, we will delve into the crucial distinctions between the Amazon Associates program and the Amazon Influencer program, two platforms that can significantly affect your earning potential as an affiliate marketer. My name is Lauren, and with over eight years of experience in affiliate marketing, both as an Amazon Associate and, more recently, as an Amazon Influencer, I'm here to shine a light on the differences between these two programs.
What is the Amazon Associates Program?
The Amazon Associates program is an affiliate marketing initiative that enables website owners and bloggers to create links and earn commissions when customers buy products through Amazon. It's a great entry point for beginners in affiliate marketing, as it requires no minimum follower count but does require some sort of active medium, such as a website, blog, app, or a YouTube channel.
What is the Amazon Influencer Program?
On the other hand, the Amazon Influencer program extends the functionalities of the Amazon Associates program. It is specially designed for social media influencers and allows them to create customizable pages showcasing recommended products, complete with their unique URLs. This program provides more earning opportunities, particularly through onsite commissions and enhanced visibility for products.
Eligibility and Requirements for Each Program
Amazon Associates Program
- No Minimum Follower Count: You do not need a specific follower count to join the Associates program.
- Required Medium: You must have an active website, blog, app, or YouTube channel.
- Application: It's essential to have some content (e.g. blog posts or videos) in your chosen medium before applying.
Amazon Influencer Program
- Follower Count Needed: This program requires a significant follower base on at least one major social media platform such as Facebook, Instagram, TikTok, or YouTube.
- Engagement Matters: While an exact follower count isn't specified, a few hundred engaged followers are recommended for approval.
- Application: Those already in the Amazon Associates program can apply using their existing Associate ID.
Earning Potential
Amazon Associates Program
- Commission-Based Earnings: Earnings are calculated as a percentage of sales made through your referral links. The commission rates vary by category (e.g. home and kitchen vs. beauty vs. tech).
Amazon Influencer Program
- Higher Earnings: Similar to the Associates program, but with additional earning sources like onsite commissions, which provide opportunities for further compensation.
Pros and Cons
Amazon Associates Program
Pros:
- Easy to set up and apply.
- Great for beginners.
- No minimum follower requirement.
- Wide range of products to promote.
Cons:
- May have lower commission rates compared to the Influencer program.
- More stringent policies regarding affiliate marketing practices.
Amazon Influencer Program
Pros:
- Higher visibility, particularly with onsite commission opportunities.
- Customizable storefront with unique URLs.
- Additional exclusive features, like the ability to go live on Amazon.
Cons:
- Stricter entry requirements.
- Dependent on maintaining a strong follower count.
Success Tips
For the Amazon Associates Program: Focus on search engine optimization (SEO) to drive traffic to your links. Choose products wisely to match your audience's interests.
For the Amazon Influencer Program: Maintain strong engagement with your audience, be authentic in your promotions, and post your content consistently.
If you're looking for more tips and guidance, consider joining the free Facebook group I co-manage, where fellow Amazon influencers share insights and help each other grow.
In conclusion, both the Amazon Associates and Amazon Influencer programs offer unique advantages and disadvantages. The Associates program serves as a fantastic starting point for newcomers, while the Influencer program provides advanced features for those seeking more robust earning potential.
Keyword
Amazon Associates, Amazon Influencer, Affiliate Marketing, Earning Potential, Eligibility, Commission-Based Earnings, SEO, Social Media Platforms, Customizable Storefront, Engagement.
FAQ
Q: What is the Amazon Associates program?
A: The Amazon Associates program is an affiliate marketing program that enables website owners and bloggers to earn commissions on products sold through their referral links.
Q: How does the Amazon Influencer program differ from the Associates program?
A: The Amazon Influencer program is designed for social media influencers and allows them to create personalized pages with their own URLs, providing more earning opportunities like onsite commissions.
Q: Do I need a specific follower count for the Amazon Associates program?
A: No, there is no minimum follower requirement for the Amazon Associates program.
Q: What are some pros of joining the Amazon Influencer program?
A: The Influencer program offers higher visibility, potentially higher commissions, and a customizable storefront to showcase products.
Q: What tips can help me succeed in either program?
A: For the Associates program, focus on SEO to drive traffic. For the Influencer program, ensure strong engagement with your audience and stay consistent with content.