Amazon releases an AI video generator for ads | TechCrunch Minute
Science & Technology
Introduction
Amazon has unveiled new generative AI tools aimed at assisting businesses that sell on its platform, particularly focusing on video ad creation. These tools include the live image and video generator, designed to enable sellers to craft engaging ads using just a single product image.
The live image feature generates short, animated visuals, akin to GIFs. Amazon's promotional materials illustrate this by showcasing coffee mugs, flower vases, and telescopes being transformed into brief animations that could capture shoppers' attention more effectively than static images as they scroll through listings.
On the other hand, the video generator offers a more comprehensive solution. Amazon describes it as a tool that curates custom, AI-generated videos which are tailored to highlight a product's unique selling points and features, again using only one product image.
While it's common knowledge that there can be a significant disparity between a polished product photo and authentic video showing how an item functions, questions remain on whether these new tools will create somewhat fantastical representations of products or simply enhance existing images with animations and text.
At this stage, Amazon has not disclosed technical specifications for these tools, such as the video resolution or length. However, the company has announced that both features are currently in beta testing with select U.S. advertisers. Importantly, these tools will be offered at no additional cost, likely with the overarching goal of encouraging merchants to invest more in advertisements to boost product sales on Amazon.
As generative AI tools gain traction and become more accessible, sellers may also need to be cautious about the potential legal implications. Notably, AI video models often learn from copyrighted material without authorization, risking the inclusion of such content in seller ads. Fortunately, Amazon has stated that it will protect customers faced with copyright infringement claims when utilizing media generated by its AI models.
The live image and video generator are just a couple of the AI-powered tools Amazon introduced during its recent accelerator event. Another significant announcement was Project Amelia, an AI assistant designed to answer merchants' inquiries regarding their product metrics.
Keywords
- Amazon
- AI Tools
- Video Generator
- Live Image
- Generative AI
- Merchants
- Advertising
- Copyright Infringement
- Project Amelia
FAQ
What are the new AI tools Amazon announced for advertisers?
Amazon announced two primary tools: the live image feature and the video generator, allowing sellers to create video ads from a single product image.
How does the live image feature work?
The live image feature transforms static product photos into short, animated visuals or GIFs to grab shoppers' attention more effectively.
What is the purpose of the video generator?
The video generator curates custom, AI-generated videos that highlight a product's unique selling points using just one image.
Will there be any additional costs for using these tools?
No, both the live image and video generator features will be available at no additional cost during their beta testing phase.
What is Project Amelia?
Project Amelia is an AI assistant that answers merchants' questions related to their product metrics, enhancing their ability to understand and optimize their advertising strategies.