BECOME A UGC CREATOR ? | What is UGC? How To Start Making Money As A UGC Creator? (STEP-BY-STEP)

BECOME A UGC CREATOR ? | What is UGC? How To Start Making Money As A UGC Creator? (STEP-BY-STEP)

Introduction

User Generated Content (UGC) is a rapidly growing opportunity for aspiring content creators. If you want to jump on this trend and start making money without having a huge following, this guide is for you. We'll break it down into three main sections: understanding UGC, steps to become a UGC creator, and advanced tips for maximizing your success.

What is UGC?

User Generated Content (UGC) is content like photos, videos, text, or reviews created by everyday users rather than professional agencies. Brands love UGC because it feels authentic and can be more cost-effective than professional content. Additionally, brands don't require UGC creators to post the content; they just need them to create it.

How to Get Started as a UGC Creator

Step 1: Understand UGC & Pick an Industry

Before diving in, familiarize yourself with UGC content. Visit websites like the TikTok Ads Library to see what's popular. Choosing a specific industry can also be advantageous, as it allows you to become an expert in creating content for that niche.

Step 2: Build Your Portfolio

Create mock UGC content using products you already love and use daily. This could range from skincare products to kitchen appliances. There are many types of UGC videos you can create, such as aesthetic videos, unboxings, and reviews. Use tools like Canva to build a visually appealing portfolio.

Step 3: Prepare Your Pitch

Draft a professional pitch to send to brands. Highlight your skills and include a portfolio link and sample video. Personalize your email to show your genuine interest in the brand.

Step 4: Find Brands to Pitch

Use the TikTok Ads Library to identify brands that are currently running ads—they likely have a budget and are familiar with UGC. Create sample content with these brands' products and pitch to them using your prepared email template.

Step 5: Explore UGC Platforms

Besides pitching directly to brands, you can also join UGC platforms or job boards like Trend, Tribe, Creators Club, and even social media channels like LinkedIn and Twitter.

Advanced Tips

Types of UGC Videos

• Aesthetic/Product-focused: Simple, clean videos focusing on the product.
• Unboxing: Show the product and your first impressions.
• Voiceover: Narrate your experience or a how-to guide.
• Review/Demonstration: Provide a detailed review or demo of the product.
• Problem & Solution: Start with a problem for your hook and show how the product provides a solution.

Pricing

For beginners, start at around $ 150 per video for organic content and $ 275 for ads. Offer package deals like three videos for $ 500 to provide value to brands and increase your earnings.

Equipment

You can start with just your phone, but investing in a tripod, lighting, and an external microphone can significantly improve your video quality.

Editing Tip

Ensure your videos fit various dimensions, especially 4x5, to avoid content being cut off when ads run. This ensures text and important elements are always visible.

Conclusion

Becoming a successful UGC creator requires some effort and investment, but with the right approach, you can start making money quickly. Follow these steps, prepare your materials, and start pitching to brands to embark on your journey.

Keywords

• User Generated Content (UGC)
• UGC Creator
• UGC Content
• Content Creation
• Pitching to Brands
• UGC Platforms
• Content Portfolio
• Video Editing

FAQ

What is UGC?

User Generated Content (UGC) is any type of content created by users of a product or service, such as photos, videos, or reviews.

How do I start as a UGC creator?

Start by understanding what UGC content looks like, choose an industry, build a portfolio, prepare pitches, and explore platforms where brands post UGC job opportunities.

Do I need any special equipment to create UGC?

No, you can start with just your phone. However, a tripod, good lighting, and a microphone can improve your content quality.

How much should I charge for UGC content?

For beginners, a good starting point is $ 150 per organic video and $ 275 for ads videos, with the possibility of creating package deals for bulk content.

How can I find brands to pitch my UGC services to?

Use resources like the TikTok Ads Library, social media channels, and UGC platforms to locate brands that are currently running ads and likely need UGC content.