Boost your business with smart AI-powered Kommo CRM

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Introduction

In today's fast-paced business environment, adopting the right Customer Relationship Management (CRM) system can make a significant difference. At Excelic, we have taken pride in being the official Kommo CRM partner in Spain, specializing in CRM implementation for many years. Over the past two years, we have zeroed in on the Kommo system, which offers everything that companies desire in a CRM solution.

Kommo's standout features encompass a user-friendly interface, seamless integrations with social media and messaging platforms, a built-in chatbot, flexible workflows, user permission settings, extensive options for custom integrations, and robust customizable analytics.

Key Features

Customizable Team Structures

Kommo allows businesses to create distinct teams or departments, such as qualification teams, sales departments, or customer support units. Each team member is assigned a specific role and team affiliation, with tailored experience settings. This structure facilitates effective collaboration within the same sales funnel, allowing different teams to complement each other's efforts and smoothly transition deals from one team to another.

Moreover, organizations can establish separate process funnels tailored to unique deals, ensuring that once a deal is completed in one funnel, it seamlessly transitions to another without losing any customer data or deal specifics.

Flexible User Access Control

With highly flexible user access control, Kommo enables businesses to fine-tune visibility within the sales funnels. Users can be limited to see only deals assigned to them or their teams, and unnecessary fields can be hidden. Certain fields can also be designated as mandatory for changing a deal's status, allowing for customized access from entire funnels down to individual fields.

AI Assistant Features

Kommo is powered by OpenAI, featuring built-in AI capabilities that enhance productivity. Key functionalities include:

  • Conversation Summary: The AI summarizes negotiation outcomes and highlights any unanswered questions from clients.

  • AI Rewriter: This tool enhances message text by correcting grammar and adjusting tone, making communication more effective and professional.

  • AI Replies: Based on your knowledge base, the AI can suggest responses, which managers can easily approve or modify as needed.

Integration with Third-Party AI Tools

Kommo also supports integration with various third-party AI tools, providing insights, analyzing performance, and boosting teamwork efficiency. For instance, tools like Voice AI can transcribe calls and conduct speech analytics, delivering call summaries, tone of voice analytics, and customer dissatisfaction signals.

Automation of Marketing Communications

In addition to secure integrations with popular social networks and messaging platforms, Kommo automates marketing communications. This feature goes beyond simply sending emails or SMS; it enables personalized ad campaigns on platforms like Meta and Google. For example, if a potential client is marked as "need to think," the system can automatically trigger an ad for them on Instagram or the Google Display Network.

Comprehensive Analytics

Kommo's analytics system provides comprehensive reporting on critical metrics and events. This includes manager activity analytics, individual KPI performance, tracking deal movement through the funnel, and analytics on losses at different stages.

Conclusion

Kommo positions itself as a messenger-based CRM dedicated to ensuring smooth management of sales channels. Its focus on process optimization, flexibility, and modernization makes it one of the most user-friendly systems available for organizing sales and marketing in online businesses. This is why we at Excelic choose Kommo not only for our clients but also for ourselves.

Keywords

Kommo CRM, AI-powered CRM, customizable teams, user access control, OpenAI, marketing automation, analytics, seamless integrations, chatbots, sales funnel.

FAQ

What is Kommo CRM?
Kommo CRM is an AI-powered customer relationship management system that offers a user-friendly interface and a range of features designed for seamless sales and marketing management.

How does Kommo enable team collaboration?
Kommo allows businesses to create distinct teams, where members can work within the same sales funnel and easily transfer deals between teams.

What unique AI features does Kommo offer?
Kommo includes AI capabilities such as conversation summarization, an AI rewriter, and AI-generated reply suggestions based on existing knowledge.

Can Kommo integrate with other AI tools?
Yes, Kommo supports integration with various third-party AI tools that provide performance insights and enhance operational efficiency.

How does Kommo automate marketing communications?
Kommo automates personalized advertising campaigns, allowing targeted ads to be triggered based on customer status within the sales funnel.

What kind of analytics does Kommo provide?
Kommo offers a comprehensive analytics system that tracks manager activity, KPI performance, deal movement, and losses at each stage.