Braze - AI Liquid Assistant
Science & Technology
Introduction
Welcome back, Braze users! Today, we’re going to explore how the Braze AI Liquid Assistant can help you simplify and optimize your Liquid code, making it easier to personalize your marketing campaigns.
What is the Braze AI Liquid Assistant?
The Braze AI Liquid Assistant is an intelligent chat-powered tool designed to assist you in writing effective code tailored to your marketing needs. With the Liquid Assistant, you can:
- Generate personalized Liquid suggestions
- Optimize and test Liquid code
- Deepen your understanding of Liquid syntax and structure
To get started, head to your Braze dashboard and create a campaign. The AI Liquid Assistant can be utilized for various formats, including SMS messages, push notifications, email campaigns, and canvases.
In this article, we’ll focus specifically on email campaigns. Please note that the AI Liquid Assistant is designed to work with HTML email campaigns and canvases only.
How to Use the AI Liquid Assistant
Access the Assistant: In the design and build section under "Create with AI," click on "Liquid" to open the Liquid Assistant chatbox.
Explore Suggested Prompts: Here, you’ll see a variety of suggested prompts. For optimal results, craft your own specific questions. The Liquid AI Assistant understands natural language, so feel free to interact in a conversational way.
Personalize Messages: For example, you could enter a prompt such as, “Help me personalize a message that re-engages users who haven’t interacted with our app within 30 days.” The assistant will generate the relevant Liquid code. You can then insert this code into your message and modify it as needed or request new suggestions.
Testing and Improving Campaigns: The AI Liquid Assistant is also capable of helping you test and enhance your existing campaigns. Suppose you have an event invitation email; you might ask the assistant to set up a conditional logic using a custom attribute like “event registered” to ensure that registered users do not receive the email, while those who haven’t registered do.
- Once the code is generated, you can preview and test it with random users. For instance, when testing with a user who has not registered for the event, you should see the message display correctly. Conversely, for a registered user, the message would indicate that it has been aborted.
Refine Further: You can continue to ask the assistant follow-up questions to further refine your Liquid code or enhance your message as needed.
In conclusion, the Braze AI Liquid Assistant serves as a valuable tool in simplifying and optimizing your marketing campaigns.
For more insights into using Braze effectively, visit our website at coentmarketing.com.
Keywords
Braze, AI Liquid Assistant, Liquid code, personalization, marketing campaigns, email campaigns, HTML, event invite, testing, custom attributes.
FAQ
Q: What is the Braze AI Liquid Assistant?
A: The Braze AI Liquid Assistant is a chat-powered tool that helps users write effective Liquid code for various marketing needs, particularly for email campaigns.
Q: What types of campaigns can I use the AI Liquid Assistant for?
A: The assistant can be used for SMS messages, push notifications, email campaigns, and canvases.
Q: Can I personalize messages using the AI Liquid Assistant?
A: Yes, the assistant can generate personalized Liquid code to re-engage users based on specific criteria.
Q: How does the testing feature work?
A: The assistant allows you to preview and test your Liquid code to ensure it functions correctly for different user scenarios.
Q: Can I ask follow-up questions to the assistant?
A: Absolutely! You can continue to refine your Liquid code and enhance your messages based on further inquiries.