Copy & Paste this winning VSL that’s made $1,000,000+

Introduction

Are you struggling to get your Video Sales Letters (VSLs) to resonate with your audience? If prospects are watching your VSL and feeling nothing, it’s no wonder your calendar is as empty as a ghost town. But don’t worry, I’m here to help you transform that. The VSL structure we’ve developed has already helped over 2,100 agencies and coaches bring in more than a million dollars a year. Using this structure, many have signed five-figure deals or scaled to $ 50,000 a month with their first VSL.

This article presents that proven VSL structure for free, so keep reading until the end to discover how to fully book your calendar with qualified appointments and start closing high-ticket deals.

Why VSLs Matter

VSLs are crucial for any business. They educate and nurture your prospects, effectively acting as mini sales calls, allowing you to present your entire service clearly. Instead of using just words, a VSL visually shows how you can help. This not only books calls but also helps you illustrate your systems effectively.

We’ve sent thousands of VSLs and what we teach is grounded in proven results. Our clients have achieved tremendous success using our streamlined VSL process.

Structure of a Winning VSL

1. Hook Your Prospect

The introduction of your VSL is critical. Every 2-3 minutes, hook the prospect back into the content to avoid losing their attention.

• Personalized VSL: Start directly addressing the prospect with something like, “Hey [First Name], thanks for letting me share how we can help you achieve [Desired Outcome].”
• Evergreen VSL: Use results to grab attention if you're addressing a broader audience.

2. Provide Value and Education

Once you’ve hooked them, it’s time to dive into the meat of your VSL:

• Break down your service into digestible steps. For example, if you’re coaching Amazon FBA, outline steps from product research to scaling.
• Use leverage to show your prospects what they can’t do alone. Present your unique systems and processes.

3. Call to Action (CTA)

Conclude your VSL with a strong CTA:

• Encourage viewers to take the next step, like booking a call or reaching out with questions.
• Personalize this CTA to maximize engagement and urgency.

Remember, the goal is to keep prospects in a state of action. As soon as contemplation sets in, they may become hesitant or doubtful.

4. Optimize for Length

• Keep personalized messages around 5 minutes for direct contacts.
• Evergreen VSLs can run longer, up to an hour, depending on the depth of content.

Key Takeaways

• Use eye-catching hooks to grab attention.
• Prioritize delivering value through a detailed breakdown of your service.
• Always close with a strong CTA to prompt immediate action.

Your prospects need to feel urgency and fear of missing out (FOMO) to encourage them to make decisions. Our VSL method has delivered consistent results, transitioning many from potential clients to satisfied customers.

Feeling overwhelmed? Don’t fret—start personalizing your VSLs and watch your engagement rates rise. The journey may seem daunting, but every business starts with zero results.

If you want more direct assistance, you can book a call with me through the link below. I’m eager to help you achieve your business goals.

Keyword

• VSL
• Video Sales Letter
• Hook
• Call to Action
• Conversion
• Evergreen
• Value
• Personalized
• Client Results

FAQ

What is a VSL?

A Video Sales Letter (VSL) is a marketing tool designed to explain your service or product clearly and effectively to prospects through video.

How can I make my VSL more engaging?

Personalize the introduction, provide valuable insights, and incorporate effective hooks to keep the audience engaged.

What is the ideal length for a VSL?

Personalized VSLs should be around 5 minutes long, while evergreen VSLs can last up to an hour, depending on the content.

How can I ensure my VSL converts viewers into clients?

Focus on delivering value, break down your service clearly, and provide a strong call to action at the end to prompt immediate engagement.

Can I use VSLs for any type of business?

Yes, VSLs can be adapted for various business models, including agencies, coaching services, and eCommerce. The key is to tailor the message to your audience.