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Engage Tutorial - Send Personalized Videos at Scale

Science & Technology

Engage Tutorial - Send Personalized Videos at Scale

Introduction

Personalizing your email outreach with videos is a powerful way to boost engagement and relevance. One of the best techniques is to automatically include your viewers' first names in the video thumbnail. Sunspark’s Engage feature makes this easy. Here's a step-by-step guide on how to personalize your video emails for maximum impact.

Creating Your Video

  1. Record or Upload Your Video: Start by creating your video in Sunspark. You can record a new video of yourself, capture your screen, or upload an existing video.
  2. Edit Your Video Page: Navigate to the video page editor once your video is ready. Here, you can use personalization tokens.

Personalizing Your Video Page

  1. Video Title: Customize the title above the video by adding a personalization token. For example, write "Hi (First Name)".
  2. Message Area: Personalize the text below the video and in the message area. For instance, "Would love to show how we can help (Company Name) grow," combined with your value proposition.
  3. Call to Action: Use the call-to-action field below the video to include a link, such as to your website or a scheduling tool like Calendly.

Customizing Your Video Thumbnail

  1. Access Thumbnail Settings: Click on the "Share Video" button and customize the thumbnail by adding a personalization tag.
  2. Fallback Option: If you don’t have the first name, it will default to "you".

Sharing Your Personalized Video

  1. Engage Share Option: Select the Engage share option and paste the link into an Engage template. This will automatically pull in your video with the appropriate contact variables.
  2. Custom Share Settings: If Engage is not visible, click "Edit/Add" and ensure the Engage option is checked. Uncheck any options you're not using for a cleaner interface.
  3. Sharing Flexibility:
    • General Sharing: Quickly share a video directly in a one-off email via Engage, Gmail, or Outlook.
    • Copy Link: Use this link to share the video on platforms like LinkedIn, Slack, or anywhere else.

Conclusion

This tutorial aims to simplify the process of adding personalization to your email outreach, enhancing your connection with customers and securing more meetings. If you have any questions or need further assistance, happy recording!

Keywords

  • Sunspark
  • Engage
  • Video Personalization
  • Email Outreach
  • Call to Action
  • Video Thumbnail
  • Contact Variables

FAQ

Q: How do I personalize the video title in Sunspark?
A: Navigate to the video page editor and use the personalization token to customize the title, such as "Hi (First Name)".

Q: Can I add a personalized message below the video?
A: Yes, you can add a customized message below the video and in the message area using personalization tokens.

Q: How do I share my personalized video via email?
A: Use the Engage share option, paste the link into an Engage template, and it will automatically include the correct contact variables.

Q: What if the viewer's first name is not available?
A: The system will default to using "you" if the first name is not available.

Q: How can I customize the video thumbnail with personalization?
A: Click on the “Share Video” button, customize the thumbnail, and add a personalization tag. If the viewer's first name is not available, it will fallback to "you".

Q: What if I don't see the Engage share option?
A: Click "Edit/Add" in the share settings and ensure that Engage is checked. Uncheck any options you’re not using for better organization.