Facebook Ads Scaling Strategies I Used to Make $125K Profit in 45 Days (Case Study)

Facebook Ads Scaling Strategies I Used to Make $ 125K Profit in 45 Days (Case Study)

Hey guys, today we're diving into how to scale your Facebook ads effectively. We have a compelling case study by Digital D Guide on the subreddit Facebook Ads. He managed to scale his ads to make $ 125,000 in profit in just 45 days. In this article, I’ll share some of the key takeaways and strategies you can implement if you want to achieve similar results. Let’s get started.

Introduction

The case study starts with a user named Digital D Guide, who walked us through the techniques and strategies he employed to hit $ 125,000 in profit in 45 days. His post includes a screenshot of his ad account, showing a spend of $ 26,000 and a return of nearly five times that amount.

Case Study Overview

Digital D Guide provides a six-week analysis of his ad campaigns in the sports apparel niche. He spent £26,000 ($ 34,000) and achieved an average return of 5x the ad spend. His break-even ROAS was 1.65, meaning he operated in a highly profitable range.

Week-By-Week Breakdown

Week 1 (June 1 - June 7):

• Started with a £75/day budget across two campaigns: one Advantage Shopping Campaign Plus and one manual retargeting campaign.
• Total spend: £525
• Total return: £2,300

Week 2 (June 8 - June 14):

• Increased budget to £120/day, maintaining the same campaign structure.
• ROAS: 5.5

Week 3 (June 15 - June 21):

• Implemented a new offer and new creative assets.
• Budget: £145/day
• Total spend: £1,000
• Total return: £4,700

Week 4 (June 22 - June 28):

• Increased budget to £382/day, with seven running campaigns.
• Total spend: £3,000
• Total return: £16,000

Week 5 (June 29 - July 5):

• Doubled down with a £1,200/day budget.
• Seven campaigns, similar structure.
• Consistent ROAS: 5.64

Week 6 (July 6 - July 12):

• Hit an "invisible ceiling" at £2K/day, after which ROAS started to fall below 4x.
• Scaled down to £1.3K/day, settling at £1.2K/day for the next few weeks.

Key Takeaways

1. Consistent Performance: Ensure a consistent volume of sales and high ROAS before attempting to scale.
2. Effective Campaign Structure: Utilize Advantage Shopping Campaigns and manual retargeting.
3. Gradual Scaling: Scale budgets gradually every 2-4 days based on performance.
4. Optimization: Constantly close underperforming ads and reallocate budgets.
5. Leveraging Creatives: Use multiple creatives and test different ad copies, headlines, and descriptions.
6. Strategic Offers: Introducing new offers can spike engagement and sales.
7. Social Proof: Utilize viral or high-engagement posts for more visibility.
8. Seasonal Scaling: Use peak seasons like Black Friday to maximize gains and then adjust to a sustainable level.

Keywords

• Facebook Ads Scaling
• ROAS (Return on Ad Spend)
• Budget Optimization
• Advantage Shopping Campaigns
• Retargeting Campaign
• Viral Creatives
• Seasonal Scaling

FAQ

1. What is ROAS and why is it important?

ROAS stands for Return on Ad Spend. It measures the effectiveness of your ad spend in generating revenue. A higher ROAS indicates more profitable ad campaigns.

2. How should I start my Facebook ad campaigns?

Start with a modest daily budget ($ 50-$ 100) to gather data and insights. Utilize both Advantage Shopping Campaigns and manual retargeting to maximize reach and efficiency.

3. What are the best practices for scaling Facebook ads?

Gradually increase your budget based on performance metrics. Use high-performing creatives and constantly optimize by closing underperforming ads. Introduce new offers to keep engagement high.

4. How important are creatives in Facebook ads?

Extremely important. Multiple creatives allow you to test what resonates best with your audience. High-quality videos and engaging ad copies significantly impact your ad performance.

5. Should I exclude previous customers from retargeting campaigns?

Generally, no. Engaging previous customers can lead to repeat purchases and positive social proof in ad comments, boosting credibility and engagement.

By implementing these strategies and continuously optimizing your campaigns, you can achieve impressive results and scale your Facebook ads effectively. Thank you for reading, and stay tuned for more insights!