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FBA Export Expansion, Walmart Black Friday Deals, & TikTok Shop x Venmo | Helium 10 Buzz 10/31/24

Education

Introduction

In this edition of the Helium 10 Weekly Buzz, we delve into some significant updates in the e-commerce landscape, focusing on Amazon, Walmart, and TikTok. Let’s jump right into it!

Amazon Updates

  1. Valid Tracking Rate Guidelines Update: Starting January 15th, 2025, Amazon will implement changes to its Valid Tracking Rate (VTR) guidelines. Sellers will need to maintain a VTR above 95% for seller-fulfilled listings. This move aims to ensure customers receive timely tracking information, enhancing buyer trust and satisfaction.

    • New Requirements:
      • For orders shipped to the US from certain regions:
        • Orders under $ 5: Requires one carrier scan.
        • Orders over $ 5: Requires two scans (one at the carrier's facility and another at delivery).
      • For shipping from India or the UK:
        • Orders under $ 15: One scan required.
        • Orders over $ 15: Two scans required.
    • Sellers are encouraged to remain compliant with these updates to avoid negative impacts on their account health.

  2. Brand Tailored Promotions: Amazon's new brand-tailored promotions allow sellers to customize offers for specific audience segments. Promotions can range from 10% to 50% discounts, aimed at driving customer loyalty, re-engaging those who abandoned carts, and appealing to new customers. Sellers can use these promotions during the busy Q4 shopping season, especially around Black Friday.

  3. FBA Export Program Expansion: Amazon has expanded its FBA export program, now encompassing 136 new destinations. This extension allows international customers to order FBA products more easily, opening up additional market opportunities for sellers. Sellers should review their shipping settings to align with these changes.

  4. Global Product Videos: As of September, product videos can now be shared across multiple Amazon stores globally, facilitating better-informed purchasing decisions and potentially enhancing conversion rates.

  5. Zero Tolerance Policy on Fake Reviews: Amazon continues its battle against fake reviews with a joint lawsuit against a site known for selling fraudulent reviews. This initiative underscores Amazon's commitment to maintaining the integrity of customer reviews and seller reputations.

Walmart Black Friday Deals

Walmart is gearing up for its multi-event deal experience starting November 11th, running through Cyber Monday. This event will feature significant discounts on popular brands, with exclusive early access for Walmart Plus members.

Key Dates:

  • November 11th: Early access at 12:00 PM EST for Walmart Plus members; general access at 5:00 PM EST.
  • November 25th & December 1st: Additional deal events for continued holiday shopping.

This year’s shopping experience will also include a revamped AI shopping assistant to help customers find the best deals.

TikTok Shop x Venmo Partnership

TikTok is embracing live shopping for the holiday season, leveraging its platform to drive sales through special live streams featuring celebrities. This initiative follows the successful live shopping model seen in China with Douyin.

Key Updates:

  • TikTok has opened production studios in LA and NYC to support creators in presenting their products.

Additionally, TikTok has partnered with Venmo, providing exclusive discounts for customers shopping from November 30th to December 2nd. Buyers can save 25% on purchases of $ 45 or more when selecting Venmo at checkout.

Final Thoughts

As we approach the holiday season, it's crucial for sellers on Amazon, Walmart, and TikTok to optimize their listings and take full advantage of the tools and opportunities presented.

Keywords

  • Amazon
  • FBA Export
  • Valid Tracking Rate
  • Brand Promotions
  • Walmart Deals
  • TikTok Shop
  • Venmo Partnership
  • Live Shopping
  • Cyber Monday

FAQ

  1. What is the Valid Tracking Rate (VTR) for Amazon sellers?

    • The VTR is a performance metric that measures the percentage of orders that have valid tracking information. Sellers must maintain a VTR above 95% to comply with Amazon's policies.

  2. What changes are coming to the FBA export program?

    • The FBA export program now includes access to 136 new destinations, allowing more international customers to purchase FBA products from Amazon.com.

  3. What are brand-tailored promotions on Amazon?

    • These promotions allow sellers to customize discounts for specific audience segments, enhancing customer engagement and driving sales.

  4. What is the new partnership between TikTok and Venmo?

    • TikTok has partnered with Venmo to offer exclusive savings to shoppers, allowing them to save 25% on purchases over $ 45 when using Venmo at checkout.

  5. When does Walmart's multi-event deal experience start?

    • Walmart's deal experience begins on November 11th and runs through Cyber Monday, featuring significant discounts on various brands.