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FLUX + LORA and Runway Gen 3 (Product Photography & Cinematic AI Brand Videos with YOUR Products)

Science & Technology

Introduction

In a recent video, we explored how to leverage AI tools like FLUX LORA and Runway Gen 3 for product photography and brand videos featuring your merchandise. Many viewers were interested in how to incorporate their logos or branding into AI-generated scenes, a challenge that seemed daunting at first glance due to the limitations of MidJourney and others. However, I'm excited to share a simple solution that utilizes FLUX LORA to create high-quality visuals with your custom logo and branding integrated seamlessly into AI-generated models and scenes.

Training FLUX LORA with Your Products

To begin, you’ll need three to four images of your product—whether it’s apparel like t-shirts and hoodies or even skincare products—with your logo or illustration clearly visible. If you don't already have a product line with photographs of different perspectives, the first step will be to create these images through mockups.

Designing Your Merchandise

Using free resources like FreePik, you can create product mockups easily. Here’s an efficient method to design your merchandise:

  1. Utilize Photoshop smart objects to place your logo onto product mockups.
  2. Adjust the colors and elements as needed to visualize your brand on various products.
  3. Ensure to have images from multiple angles to enhance your training data.

Keep in mind that a commercial license is required for commercial use, so plan accordingly.

Training Your Model

With your product images ready, you can move on to training FLUX LORA. I recommend using a robust interface like Replicate's FLUX LORA trainer:

  1. Create a new model and upload your mockup images (compress them into a zip file for easy upload).
  2. Set a trigger word that is unique (e.g., “cyber jungle hoodie”) to easily reference your product during prompts.
  3. Opt for a training step count around 1,000, which provides a good balance of speed and quality.

Once trained, you can generate a range of product images using prompts that describe the desired scene, such as "fashion photography of a Black female model wearing a black cyber jungle hoodie in a studio setting".

Exploring Runway Gen 3 for Video

In addition to generating still images, you can enhance your brand story with dynamic video content via Runway Gen 3’s image to video features. This tool allows you to craft cinematic product ads without breaking the bank.

Crafting Eye-Catching Ads

  1. Use the images generated via FLUX LORA as the foundation for your videos.
  2. Implement various visual effects by leveraging the "Try Custom Elements" feature in Runway, allowing for custom character creation and consistent product showcasing.
  3. Incorporate slow-motion effects and dynamic transitions, ensuring that the key elements of your product are front and center.

The combination of FLUX LORA for still imagery and Runway Gen 3 for video provides a powerful toolkit for building visually stunning brand narratives.

Post-Production and Final Touches

After generating your videos, you may need to refine some aspects through post-production. Software like Photoshop can assist in correcting text misalignment and enhancing overall image quality. Generative Fill features make it simple to remove unwanted text or elements from your images.

Conclusion

This method of integrating your product with AI-generated visuals through FLUX LORA and Runway Gen 3 opens a plethora of opportunities for your brand's visual storytelling. With a focus on creativity and flexibility, you can create unique, engaging photography and videography that captures your audience’s attention.

Keyword

FAQ

Q1: What is FLUX LORA and how is it used?
A1: FLUX LORA is an AI model training tool that allows you to create custom visual content by integrating your own product images and branding into AI-generated scenes.

Q2: How can I create mockups for my products?
A2: Use resources like Photoshop and FreePik to design product mockups by placing your logos on existing templates, ensuring to have different angles for better training data.

Q3: What is Runway Gen 3 and its benefits?
A3: Runway Gen 3 is a creative tool that utilizes AI for generating videos from images, providing features for applying dynamic effects, making it easier to create engaging product ads.

Q4: Do I need a commercial license for the images created?
A4: Yes, you will need to upgrade to a premium account for the commercial use of images obtained from some resources like FreePik.

Q5: How can I improve the quality of images generated by AI?
A5: Use post-production tools like Photoshop to refine images, correct errors, and enhance visual quality.