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[FREE WEBINAR] ?Affiliate Marketing Strategies for Zalora Campaign

Entertainment

Introduction

Thank you for joining this live session! I'm Denise, your host for today from Access Trade in Malaysia and Singapore. Today, we’ll dive into affiliate marketing strategies specifically for the Zalora campaign, providing insights on Zalora’s target market to help you create your own affiliate marketing plan.

Exciting News

During this session, we’ll be giving away an RM10 T-Lac voucher. To be eligible, please share this live session across as many groups as possible, and engage with us by liking this video and commenting or dropping in questions.

Why This Event?

At Access Trade, we hold multiple training sessions each month aimed at helping you maximize your affiliate marketing endeavors. This specific session is part of our initiative for our rising stars— a selected group of publishers who can earn up to RM300 or SGD100 by driving conversions.

Get Ready!

Let us know you’re ready by commenting "hi" or "I’m ready" so we can get started. Remember, the more you engage, the higher your chances of winning that T-Lac voucher!

Introduction to Zalora

Zalora is a leading online fashion destination in Asia, known for its extensive collections of over 500 international and local brands. Customers can shop a wide array of products, including fashion apparel, shoes, accessories, and beauty products, with the added benefit of a 30-day free return policy and speedy delivery within 1-3 working days.

Campaign Details and Structure

Zalora's campaign includes four primary geographical locations: Malaysia, Singapore, Hong Kong, and the Philippines. Each campaign operates under a cost-per-sale (CPS) structure, meaning commissions are earned once the user makes a successful purchase after clicking the affiliate link. The details of the commission structure include:

  • A cookie period of 7 days.
  • A validation period of 60 days.
  • A payment period of up to 40 days.

In terms of commission, the maximum cap for Malaysian orders above RM833.33 is RM42. For Singaporean orders above SGD16.8, it's SGD16.8. This cap is consistent across the four countries, with lower commissions for smaller purchases.

Traffic Sources and Restrictions

Zalora allows various traffic sources, including cashback, coupon sites, email marketing, social media, and more. However, it restricts adult content, brand bidding, search engine marketing, and gambling sites.

Target Market Insights

Zalora's target audience primarily consists of individuals aged 25 to 34, with a higher proportion of female customers. All audiences are urban-based, tech-savvy, interested in fashion and lifestyle, and exhibit a desire for value-driven fashion products.

Unique Selling Points

Zalora differentiates itself with features such as:

  • 30-day free return policy.
  • Fast and reliable delivery.
  • Security during payment.
  • Competitive pricing and sizing inclusivity.

Promotion Strategy

As a publisher, you should leverage seasonal campaigns, such as the upcoming Raya celebrations. By promoting Zalora during peak shopping seasons, you can maximize your click-through rate and conversions.

Tips for Successful Campaign Promotion

  1. Use clear call-to-action messages in your content.
  2. Emphasize current promotions and discounts.
  3. Utilize high-quality visual content.
  4. Engage with your audience through video content.
  5. Provide value by sharing insights, tips, or personal experiences.
  6. Experiment with different strategies and optimize based on performance.

Content Ideas for Blogs

For blog publishers promoting the Zalora campaign, consider writing about:

  • Latest fashion trends.
  • Styling tips.
  • Detailed product reviews.
  • Outfit inspiration.
  • Seasonal content tailored for events like Raya.

Upcoming Campaigns

Stay tuned for the upcoming Hari Raya campaign from April 22 to 24, which will be a great opportunity for affiliate marketers. Always refer to the Zalora website for the latest promotions and campaigns.

Conclusion and Follow-Up

Thank you for being part of this session! Follow our social media channels for updates, and feel free to reach out if you have inquiries. We will announce the lucky winners in our Facebook group, so keep an eye out!

Keywords

  • Affiliate Marketing
  • Zalora Campaign
  • Fashion E-commerce
  • Target Market
  • Seasonal Promotions
  • Conversion Strategies

FAQ

Q: Is the tracking for Zalora real-time?
A: No, tracking for Zalora typically has a delay of 24 to 48 hours.

Q: What skills are necessary for successful sales in affiliate marketing?
A: Key skills include being authentic, providing value, and understanding your audience’s needs.

Q: How can I maximize my affiliate marketing efforts for Zalora?
A: Utilize seasonal campaigns, engage with your audience through high-quality content, and leverage social media platforms effectively.