Generator Installer Tyler Discusses Struggles with Facebook and Google Ads

Introduction

Tyler Panco is the proud owner of Redwood Electric, a small electrical company based in Plasta, New Hampshire. With a tight-knit team of just three or four skilled electricians, Tyler's focus has always been on providing quality service to his clients. However, like many small business owners, he faced significant challenges in reaching new customers—particularly when it came to advertising.

Before working with a professional on his marketing strategy, Tyler found himself struggling with online advertisements, specifically on platforms like Facebook. His attempts to promote his generator installation services were met with disappointing results. He described his experiences as "lackluster," saying that each time he tried to advertise on Facebook, he saw little to no engagement from potential customers. This left him feeling frustrated and uncertain about how to effectively utilize digital marketing.

In addition to Facebook, Tyler tried using Google’s pay-per-click advertising for generators. Unfortunately, his efforts yielded similarly unsatisfactory results. He recounted that he received minimal responses, noting that he only secured one job through these ads. However, that particular job did not lead to any further work, which meant his investment in advertising was not translating into tangible outcomes for his business.

Ultimately, Tyler acknowledged that his lack of experience in online advertising was a significant barrier. Without a clear understanding of how to optimize his campaigns and engage potential clients, he was unable to leverage the power of these advertising platforms effectively. This led him to seek assistance from an expert who could guide him in the right direction and help him achieve better results in reaching his target audience.

Keywords

• Tyler Panco
• Redwood Electric
• Plasta, New Hampshire
• electronic company
• advertising challenges
• Facebook ads
• Google ads
• pay-per-click
• generator installation
• online marketing

FAQ

Q: Who is Tyler Panco?
A: Tyler Panco is the owner of Redwood Electric, a small electrical company located in Plasta, New Hampshire.

Q: What challenges did Tyler face with advertising before working with an expert?
A: Tyler struggled with ineffective advertising on Facebook and Google, leading to minimal engagement and poor results.

Q: How many electricians are in Tyler's company?
A: Tyler's company, Redwood Electric, comprises three or four electricians.

Q: What types of advertising did Tyler try?
A: Tyler experimented with Facebook and Google pay-per-click advertisements for his generator installation services.

Q: What was the outcome of Tyler's advertising efforts prior to seeking help?
A: His advertising efforts yielded little to no results, with only one job that did not result in additional work.