Get your videos moving with motion graphics

Introduction

In today’s digital marketing landscape, incorporating motion graphics into your videos can significantly enhance viewer engagement. This article guides you through the definition of motion graphics, their use cases, and a step-by-step tutorial on how to create them using the Biteable video maker.

Understanding Motion Graphics

Before diving into the creation process, it’s essential to clarify what motion graphics are. While all animations can be seen as graphics in motion, motion graphics primarily focus on text and basic shapes. They utilize movement to add excitement and visual interest to a video.

Use Cases for Motion Graphics

Explainer Videos: Motion graphics are particularly effective in explainer videos, which often tend to be technical and text-heavy. By animating text and incorporating moving elements, you can capture the viewer’s attention and convey complex information in a digestible way.
Social Media Videos: With a significant number of videos being watched without sound on platforms like Facebook and Instagram, using closed captioning has become standard practice. Motion graphics can creatively integrate script elements into the design, which caters to this trend.
Product Videos: These videos often combine elements of promotion and explanation. Motion graphics can bring life to otherwise dull statistics and product features, making the content more engaging and informative.
Storytelling: Visual cues are vital in storytelling. Motion graphics allow marketers to bring narratives to life, even for whimsical stories that may lack obvious visuals.

Creating Motion Graphics with Biteable

Let’s jump into the practical side of things. Here’s how you can create a motion graphics video using the Biteable video maker:

Access the Template: Begin by navigating to the Biteable template page and selecting the motion graphics category. You'll find a variety of templates available for your use.
Select and Customize a Template: Choose a template, such as the progressive ad video. Click on “Edit Video” to launch the Biteable video maker, where you can customize it to suit your needs. For our example, we’ll be creating a video for a hypothetical car insurance company.
Edit Scenes & Text: Start by removing any unnecessary scenes and adjusting the length of scenes and captions. Change the text to reflect your product, ensuring it aligns with your branding.
Adjust Colors and Styles: Utilize the style editor to ensure visual consistency across scenes. You can change the colors of the text and backgrounds to create a cohesive look.
Add Soundtrack: Select a soundtrack from the extensive library available on Biteable. You can also keep any existing background music from the template.
Preview and Download: After finalizing your edits, preview the video. When satisfied, download your high-resolution video or share it directly to social media.

Signature animated elements can enhance not only explainer videos but also promotional content and storytelling, making your marketing videos dynamic and engaging.

Keyword

Motion graphics
Video marketing
Explainer videos
Social media videos
Product videos
Storytelling
Biteable video maker
Custom templates
Visual consistency
Soundtrack

FAQ

Q: What are motion graphics?
A: Motion graphics are text-based graphics that use movement and basic shapes to enhance videos, making them more engaging.

Q: How can motion graphics be used in marketing?
A: They can be used in explainer videos, social media content, product demonstrations, and even storytelling to convey messages effectively.

Q: How do I create motion graphics with Biteable?
A: Start by selecting a motion graphics template, customize the text, adjust colors, add a soundtrack, and download or share the finished video.

Q: Why should I use motion graphics in my videos?
A: Motion graphics can make complex information more digestible, capture viewer attention, and increase engagement, particularly in social media contexts.