Google Ads For Pest Control Businesses[Creating From Scratch]

Introduction

If you are in the pest control industry and looking to attract high-quality phone calls and leads through Google Ads, this guide is for you. Here, we will walk you through the process of creating tailored Google Ads campaigns specifically for pest control businesses to help you start driving phone calls and leads to your company.

Setting Up Your Google Ads Account

Create your Google Ads account
If you haven't set up your Google Ads account yet, you can find a tutorial in the description of this guide.
Starting your campaign
Once you're logged in to your Google Ads dashboard, click on "New Campaign." Choose "Leads," followed by "Search," and then select "Website Visits" as your goal. You can always add phone call options later.
Campaign Naming
Create a descriptive name for your campaign, for example, "Lead Search NYC" if you are targeting New York City.

Defining Your Landing Page

Make sure to have a well-structured landing page. For instance, you might have:

Clear call-to-action buttons.
A form submission option.
User reviews and a map for local relevance.

Your goals for the landing page should be to capture as many form submissions and phone calls as possible.

Focusing on Clicks and Bids

For initial campaigns with limited data, focus on clicks. Set a maximum cost-per-click (CPC) bid limit based on your keyword research to ensure you can capture high-quality leads.

Conducting Keyword Research

Using Keyword Planner

Go to "Tools" and select "Keyword Planner."
Choose a specific location (e.g., New York) to gain insights that fit your target audience better.
Enter relevant terms, like “Pest Control Service” and discover keyword ideas along with their costs per click.

From our example, CPCs range from $ 6.78 to $ 25; setting your initial bid at $ 8 may help you cover most of the desired keywords.

Targeting and Bidding Strategies

Choose Search and Display Networks: Exclude Display Networks for higher quality leads.
Target Location: Specifically target the area you service.
Audience Segmentation: Use high-intent keywords, limiting the use of broad match to avoid irrelevant clicks.

Creating Your Ad Copy

Your ads should capture attention through well-crafted headlines and descriptions.

Structuring Headlines and Descriptions

Include three headlines with target keywords.
Two headlines with calls to action (CTAs).
The remaining headlines should highlight unique selling points.

Allocate each to these layouts for designs that boost phone call potential.

Adding Extensions to Improve Visibility

Sitelinks: Include at least four links to relevant pages on your website to increase ad size.
Callouts: Provide unique selling points, improving click-through rates.
Call and Structured Snippets: Incorporate your phone number and prominent service types.

Publishing and Monitoring Your Campaign

Budget Setting: Start with a budget based on expected clicks (e.g., a daily minimum of $ 80).
Launch Your Campaign: Once published, it will take about 6-8 hours for Google to approve it.

Optimization Over Time

After your campaign is live and running for about 5-7 days, monitor the performance and begin optimizing. Adjust keywords, introduce new campaigns based on different service types, and modify targeting as needed.

Keywords

Google Ads
Pest Control
Lead Generation
CPC (Cost-Per-Click)
Keyword Research
Sitelinks
Callouts
Conversion Tracking

FAQ

Q: What are the key elements of a successful Google Ads campaign for pest control?
A: Successful campaigns include focused targeting using high-intent keywords, detailed ad copy with strong CTAs, and ongoing optimization based on performance metrics.

Q: How do I determine my budget for a Google Ads campaign?
A: Start by using your maximum CPC bid and aim for 10-15 clicks daily to establish a viable budget based on expected costs.

Q: What types of extensions should I use in my ads?
A: Use Sitelinks, Callouts, Call Extensions, and Structured Snippets to provide additional information and improve ad visibility.

Q: How can I track conversions from my Google Ads?
A: Implement conversion actions within your Google Ads account, allowing you to track the number of leads generated from your campaigns.