Google Ads Tutorials: Generative AI-powered asset generation in Performance Max

Google Ads Tutorials: Generative AI-powered asset generation in Performance Max

Having strong creative assets is a key part of any marketing strategy. Consumers have more choices than ever before, so you need to stand out from the crowd with high-quality and relevant content. However, you need both quality and quantity. Maximizing your number of assets helps you engage customers more effectively and show ads that resonate with them based on their unique context, needs, and preferences. But creating these can be difficult and time-consuming. Luckily, we're here to help.

Introducing Generative AI in Performance Max Campaigns

The new asset generation capabilities in Performance Max campaigns let you bring your creative visions to life using the power of generative AI. Creating and curating assets for Performance Max has never been easier. Let’s see how it's done.

Getting Started

When you create your campaign, we'll ask you for some details about your business to help steer our AI to create relevant assets for you. You'll enter the URL of the page that you want to drive traffic to. Google AI will then pre-fill information about the products and services you offer based on your website. Add and remove these categories as you like; you can use up to 20 to guide the AI.

Generating Descriptions

Next, Google AI will generate a description of your product and services for you to review and edit. Your knowledge of your business and its value propositions are valuable inputs for Google AI to understand what kind of creative assets it should build for you. If you're creating a campaign for a specific product or service, we recommend you add specific information about it rather than using general information about your business.

Choosing Images

You'll also be able to choose whether or not the campaign sources existing images for you from your website. From here, see what Google AI generates for your business. It will suggest up to 15 unique text headlines for you. You can edit or remove them as you see fit. Want to work together with Google AI to brainstorm more headline options? Click the "generate headlines" button to provide more details on what you'd like to highlight about your business, and AI will help create more headlines based on your inputs.

Generating More Descriptions

Similarly, Google AI will suggest five unique descriptions for you, and you can generate more descriptions based on the details you provide. You'll want as many text assets as possible to give AI more options to mix and match assets to find better-performing combinations. For example, you should create a range of different messages to better engage customers in different mindsets and contexts.

Integration with Images

But we don't stop at just text assets. Google AI will curate and suggest images that you already have on your website and would be a great fit for your Performance Max campaign. You can also choose new options using our free stock image library. You'll even see suggested images that have been newly generated by Google AI.

Cropping and Resizing

No need to crop and resize these images. Once you've reviewed and selected the images you like, they'll be automatically resized into three ratios: landscape, portrait, and square. This way, your images will fit a wide range of different ad formats and be eligible for more placements.

Bringing Your Vision to Life

Again, you’ll have the opportunity to provide more detail about your creative vision to partner with AI and bring your image ideas to life. By clicking "generate images," you'll be able to enter a prompt to describe the type of image you'd like to generate.

Best Practices for Generating Images

1. Make the prompt as clear as possible: Describe the image you want and be specific about what you’d like to generate. You can provide details about an item, the background, specific colors, and more. You can even indicate the type of image style you’d like, such as something that's photorealistic or an illustrated representation.
2. Generate lifestyle imagery or generic product imagery: This is useful if you sell many products.
3. Steer Google AI to create more images similar to the generated ones you like: Play around with different options to create images that you and your customers will love.

These images will be unique to your business; Google AI will never create two identical images. When you're done, select the generated images that you like.

Final Steps

As you review your AI-generated images, you can help steer the AI to generate more images similar to the ones you like or hide the ones that don't work for you. To do this, hover over the image and click the three dots to see options for generating similar images or hiding the ones that you didn't like. Finally, you can select the specifications and ratios you'd like to include, and you'll have control over how the image is cropped in each ratio.

Maximizing Creative Diversity

The asset generation capabilities of Performance Max let you create brand-new assets unique to your business that are a great addition to any creative marketing strategy. You can use it for a wide range of businesses and use cases—create easily new assets as a florist, a travel brand, a dog boarding service, and so much more. These curated and generated assets help you save time while maximizing creative diversity in your Performance Max campaigns. As a result, your customers will see fresh, relevant ads that will help them choose your business.

To learn more, visit our best practices guide.

Keywords

• Creative Assets
• Marketing Strategy
• Generative AI
• Performance Max Campaigns
• Google AI
• Text Headline
• Image Generation
• Creative Vision
• Campaign Specifications
• Creative Diversity

FAQ

Q: What are the new asset generation capabilities in Performance Max campaigns?
A: The new asset generation capabilities in Performance Max campaigns use generative AI to create and curate high-quality and relevant creative assets quickly and effortlessly.

Q: How does Google AI assist in creating descriptions for my product and services?
A: Google AI pre-fills information about the products and services based on your website and generates descriptions for you to review and edit.

Q: Can I control the images sourced for my campaign?
A: Yes, you can choose whether the campaign sources existing images from your website and also select images from Google AI-generated suggestions, free stock image libraries, or newly generated images by Google AI.

Q: How are the images resized to fit different ad formats?
A: Once you review and select the images, they'll be automatically resized into landscape, portrait, and square ratios to fit a wide range of different ad formats.

Q: How can I influence the type of AI-generated images?
A: By providing a clear and specific prompt that includes details about the item, background, colors, and desired image style, you can greatly influence the type of images generated by Google AI.

Q: Will the images created by Google AI be unique?
A: Yes, Google AI will never create two identical images, ensuring the generated assets are unique to your business.