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how i make (viral) UGC ads using AI.

Howto & Style

Introduction

In this article, I'll share how I create realistic User-Generated Content (UGC) video ads that look like they were shot by real people, using AI technology. Here’s the complete process, from scripting to production, using tools such as ChatGPT and Arc Ads.

Step 1: Crafting a High-Converting Script

Before diving into video creation, it’s essential to draft a compelling script that can drive conversions. The key is to start with a hook that grabs attention within the first 1-3 seconds. Here are two effective methods I use to write scripts that anyone can implement without prior experience in copywriting.

Method 1: Analyzing High-Performing Ads

  1. Find Successful Ads: Look for existing ads that have a proven track record. The Facebook feed is a great place to start; ads with high engagement (likes, comments, shares) often contain effective hooks.

  2. Use Ad Spy Tools: If you want to save time, tools like Mana can help you filter Facebook ads for the best hooks. You can sort ads by criteria such as type (video), date created, engagement levels, and more, ensuring you only analyze the best-performing content.

  3. Model After the Best: Once you find a hook that resonates well—like a successful ad highlighting a product’s benefits—write down the key phrase for your use.

Method 2: Leveraging ChatGPT

The next step is to use ChatGPT to generate your script based on the hook you've identified.

  1. Input the Hook: Paste the hook into ChatGPT, along with a brief description of your product, its benefits, and the problem it solves.

  2. Angle Selection: Explain the problem your product addresses. The better you articulate this issue, the more relevant the generated script will be.

  3. Script Generation: Once you’ve crafted your input, run it through ChatGPT to receive a fleshed-out ad script using the AIDA (Attention, Interest, Desire, Action) framework.

Step 2: Creating UGC-Style Ads with Arc Ads

Now that we have a script, it’s time to transform it into a UGC video using Arc Ads.

  1. Sign Up for Arc Ads: Start by signing up for the software and inputting your script.

  2. Select AI Actors: Choose one or multiple AI actors to narrate your script. Arc Ads offers various options, allowing you to select based on gender, age, and style.

  3. Voice Settings: Preview and adjust voice settings to ensure clarity and engagement when the script is narrated.

  4. Generate Videos: Once everything is set, generate your videos. You can produce multiple versions to capture diverse perspectives.

Step 3: Editing Your Videos

Editing is the last step to ensure your ad looks polished and professional. I prefer using a free tool called CapCut for this process.

  1. Import Your Footage: Start by dragging your AI-generated video clips into CapCut.

  2. Adding Captions: Use the auto-caption feature to create readable text. Customize the style to match contemporary social media standards, making sure they are placed where they can be easily read.

  3. Incorporating Various Footage: Blend clips of your AI actor narrating with visuals showcasing your product features and benefits to maintain audience engagement.

  4. Finalize Your Ad: After arranging your clips, export your video, adding some captivating visuals at the beginning to hook viewers immediately.

Keywords

  • User-Generated Content (UGC)
  • Video ads
  • AI technology
  • High-converting script
  • ChatGPT
  • Arc Ads
  • AIDA framework
  • Engagement
  • Editing
  • CapCut

FAQ

1. What is a UGC ad?
UGC ads are marketing videos created in a style that mimics content produced by ordinary users rather than professionals. They are designed to be relatable and authentic.

2. How do I find effective hooks for my scripts?
Look for high-performing ads on social media, either through your feed or using tools like ad spy software that filter successful campaigns.

3. Can I generate scripts without copywriting experience?
Yes! By utilizing AI tools like ChatGPT, you can input simple prompts to create effective ad scripts.

4. What tools do I need for creating UGC ads?
You’ll need tools such as ChatGPT for scriptwriting, Arc Ads for AI-generated videos, and CapCut for editing.

5. How important is the editing process?
Editing is crucial as it ensures your end product looks professional and engaging, enhancing overall viewer retention and response.