How I Make Viral UGC Ads Using AI In 2024 | Shopify Dropshipping

Introduction

Introduction

Welcome back, everyone! In this article, I’m going to share how to create viral User-Generated Content (UGC) video ads from scratch using a tool called Arc Ads. The ease and effectiveness of this tool are genuinely transformative, enabling you to craft compelling ads without needing to possess the actual products or outsource to creators. I’ll walk you through my process for generating scripts, creating UGC content, and editing it into a cohesive advertisement.

The Significance of UGC in 2024

As we step into 2024, it's evident that dropshipping has never been easier. The barriers to entry regarding scriptwriting and content creation are virtually nonexistent. One of my favorite strategies is to analyze established brands with high-performing ad scripts and to adapt their winning formulas for my own campaigns.

Finding Proven Scripts

To kick things off, you can visit competitor ad libraries, such as the one from a brand called Nude, which sells similar laser removal devices. When going through their ad library, look for creatives that have been running for at least a week. Extract the scripts used in these successful ads and reformat them for your brand.

For example, I came across a compelling script stating, "If your legs look like this, you need to put down the razor and pick up the Eraser," which I am going to use as my foundation.

Creating AI Voiceovers

Once you have the script ready, I recommend utilizing 11 Labs, an excellent AI voice-over tool. Select your preferred voice, input the script, and generate the audio. However, I discovered that Arc Ads offers a built-in script option, allowing you to streamline this step.

Selecting an Avatar

Next, log into Arc Ads, create a new video script, and select an avatar that resonates with your target demographic. For me, since I’m targeting ages 18 to 44, I select from available options without opting for unintentionally misleading personas, like a grandma.

Generating the AI UGC Videos

After selecting the actor, press the "Generate Video" button. This process takes about 45 minutes, but the benefit is substantial—it’s a game-changer for those who want to create AI UGC without needing to contact influencers or purchase products.

While the video is being generated, you can utilize previously created AI videos as references to explore creative ways to edit and present your new content effectively.

Editing the UGC Videos

Once the video is ready, I use CapCut to stitch together the high-converting video ad. It’s essential not to rely solely on the AI-generated content; you should blend it with existing footage, making it appear authentic. Combining B-roll footage and user-generated clips with green screen effects can elevate the authenticity.

The Final Product

After about 30 minutes, I’ve crafted an engaging UGC video advertisement without heavy investments in creators or the products themselves. The ability to leverage established scripts and high-quality AI tools opens exciting growth avenues for your Dropshipping business.

Conclusion

In 2024, companies using AI-driven UGC video ads can significantly enhance their marketing strategy, with little investment of time and money. The ability to use tested scripts from competitor ads and create realistic, engaging videos through AI is a massive advantage.

Keyword

Keywords: UGC ads, AI video generation, dropshipping, Shopify, Arc Ads, marketing strategy, product promotion, AI voice-over, CapCut, B-roll.

FAQ

1. What is UGC?
   User-Generated Content (UGC) refers to any form of content, such as videos or images, created by consumers rather than brands.

2. Why use AI for UGC ads?
   Utilizing AI tools allows for quicker content creation while maintaining high quality and authenticity, ultimately reducing the need for paid influencers.

3. How can I find successful scripts for my ads?
   Explore your competitors' ad libraries and look for scripts in ads that have been running for a while, which indicates they are generating positive results.

4. Do I need to purchase products for the UGC ads?
   No, tools like Arc Ads enable you to create engaging ads without needing the physical product.

5. What software is recommended for editing UGC videos?
   CapCut is a great option for editing UGC videos, allowing seamless integration of AI-generated content with live-action footage.