How I Use ChatGPT to Write Product Descriptions That SELL (AI Tutorial)

Artificial intelligence is finally here, and we can now use it to help automate so many daily tasks like optimizing our product pages, brainstorming winning products and ideas, getting free organic traffic to our stores without having to market our products, crafting engaging ad copies, and much more. In this article, I'm going to go over all of the details and best strategies to use with ChatGPT to unleash its full potential for your eCommerce business. Best of all, ChatGPT is 100% free and easy to use.

Optimizing Product Descriptions with AI

One of the major hassles in eCommerce is dealing with poorly written product descriptions from suppliers, especially those based in China. These descriptions often don't make sense and are riddled with bad English. Here's how you can take a product and completely revise its product description using ChatGPT:

For example, let’s take a winter coat listed in one of my Shopify stores. The original product description from AliExpress was poorly written:

"This coat makes you look taller and as handsome as a man plus you will be the spotlight and attract a lot of attentions so that you will be more confident."

We will also optimize the product title, which originally looked like this:

"Temperament cashmere coat winner coat double-breasted color match mid-length."

Step-by-Step Optimization

Rewrite the Product Title:
- Original: "Temperament cashmere coat winner coat double-breasted color match mid-length."
- Prompt to ChatGPT: "Rewrite this product title."
- Result: "Mid-length double-breasted cashmere coat with color matching turn-down collar and pockets for women."
Rewrite Product Description:
- Original: "This coat makes you look taller and as handsome as a man plus you will be the spotlight and attract a lot of attentions so that you will be more confident."
- Prompt to ChatGPT: "Rewrite this product description, use bullet points."
- Result:
  - Made of high-quality polyester and wool material.
  - Available in sizes medium, large, and extra-large.
  - Suitable for work, shopping, daily wear, and dating.
  - Features include a double-breasted design, turn-down collar, mid-length, and long sleeves.
  - Keeps you warm with oversized pockets.
  - Anti-wrinkle for easy care.
  - Makes you look taller and more confident.

Additionally, ChatGPT improved the size chart and formatted it into a clean, readable format within a spreadsheet.

Leveraging AI for Drop Shipping

Using ChatGPT, you can rewrite very poorly crafted product descriptions and create a much better converting product description page. This ensures that your product descriptions are unique and optimized for SEO, leading to better ranking and more traffic to your store.

For instance, rewriting another poorly written description for a dog collar and leash set improved clarity and engagement significantly:

Original: "dog collar is made of PVC fiber dog collar and Leash set comes with one pieces of dog collar and one pieces."
ChatGPT Rewrite:
- Made of durable and comfortable PVC fiber.
- Quick snap stainless steel buckle for easy on and off.
- Adjustable collar for maximum comfort and reliable fit.
- Suitable for small, medium, and large dogs.
- Perfect for daily use.

Enhancing Product Titles

Similarly, ChatGPT can significantly improve product titles for better readability and understanding, transforming ambiguous titles into precise and compelling ones.

Overall Benefits

By using ChatGPT, you can:

Make your product pages unique.
Save significant amounts of time and money on optimizing product pages.
Enhance the customer experience by providing clear, engaging, and correct product information.
Gain an edge over competitors using generic, inaccurate descriptions.

Keywords

Artificial Intelligence
ChatGPT
eCommerce
Product Descriptions
Drop Shipping
SEO Optimization
Shopify
AliExpress

FAQ

1. What is ChatGPT? ChatGPT is a free, easy-to-use artificial intelligence tool that can transform poorly written product descriptions into clear, engaging, and SEO-optimized content.

2. How does ChatGPT help with product descriptions? ChatGPT can rewrite poorly written descriptions from suppliers in better English, structure them properly, use bullet points, and even create content with emojis and formatted size charts.

3. Can ChatGPT improve product titles? Yes, ChatGPT can rewrite product titles to make them clear, engaging, and optimized, enhancing overall product page readability.

4. Do I need a virtual assistant if I use ChatGPT? ChatGPT can reduce or negate the need for virtual assistants by automating the task of optimizing product descriptions and titles, saving time and money.

5. How does using ChatGPT give me an edge over competitors? By creating unique and well-written product descriptions, your product pages become more appealing and are better optimized for search engines, resulting in higher traffic and conversion rates.