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How many ad creatives per CBO do I do? Facebook ads

Education

Introduction

When managing your Facebook ads, one of the common questions that arises is how to structure your ad creatives in relation to your Campaign Budget Optimization (CBO). Recently, a user on Reddit posed a question about whether it’s better to use multiple ad creatives in a CBO or to stick with one high-performing ad across several ad sets. Here, we’ll delve into the strategies discussed and provide insight into optimizing your ad campaigns.

Setting Up Your CBO: Multiple Creatives vs. Single Creative

The user noted having three ad creatives that have generated an average of 15 sales each over the past 30 days, with one outperforming the others. The question was whether to include all three in a single CBO or to focus solely on the best-performing ad by duplicating it across multiple ad sets.

Option 1: Three Creatives in One CBO

One approach is to take the three ad creatives and place them all into a single CBO. This allows Facebook’s algorithm to test and optimize budget allocation across them. However, according to more experienced marketers, this method may not always be the most effective, especially given current trends in ad performance.

Option 2: Focus on the Best Ad

A more recommended strategy from the community is to select the best-performing ad and duplicate it across multiple ad sets. By doing this, you concentrate your budget allocation on proven success, which can lead to better overall results.

The sentiment here is that Facebook’s ad algorithms can sometimes misallocate budgets, especially when multiple creatives are introduced. Leveraging proven performance by focusing on one ad can mitigate wasteful spending on underperforming creatives.

Tactics for Scaling Budgets

For advertisers looking to scale, it’s important to be cautious. One strategy discussed is to incrementally increase the budget by $ 20 every two to three days. This gradual scaling can help maintain performance without overwhelming the algorithm.

Importantly, if something is working, it’s best not to disrupt the existing campaign. Instead, consider duplicating successful ad sets or adjusting the budget gradually to maximize outcomes while maintaining the integrity of the current ads.

Final Thoughts

The approach to structuring your CBO can vary based on individual campaign performance and goals. Many advertisers find initial success with multiple ads per ad set but ultimately pivot to a focus on the highest-yielding creatives for optimal scaling. The key takeaway is the importance of testing and refining your strategy based on performance data.

If you’re interested in deepening your understanding or want an expert to audit your Facebook Ads account, there are services available to help refine your strategies and improve ad performance.

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FAQ

Q1: How many ad creatives should I use per CBO?
A1: It’s generally advisable to start with one high-performing ad creative per ad set within a CBO to streamline budget allocation.

Q2: What should I do if multiple ad creatives are performing well?
A2: Consider duplicating the best-performing ad in multiple ad sets instead of placing all creatives in one CBO.

Q3: How should I scale my Facebook ads budget?
A3: A recommended approach is to gradually increase the budget by $ 20 every two to three days to monitor performance without risking overspending.

Q4: What if my current strategy isn't working?
A4: If performance isn’t meeting expectations, consider auditing your ads, testing different creatives, or adjusting your budget allocation strategies.

Q5: Is it necessary to constantly switch ad creatives?
A5: Not necessarily! If an ad is performing well, it's often best to keep it running instead of making frequent changes.