How Meta is using AI on Facebook and Instagram #shorts

Introduction

Meta has been utilizing AI technology since 2006, starting with the introduction of Phoebe. The company leverages AI in three main ways: to curate and highlight the best content for individual users, to combat misinformation by removing harmful content using machine learning and AI, and to enhance advertising capabilities through AI-powered products like Advantage Plus. These AI-driven initiatives have proven to be instrumental in boosting user experience and optimizing advertising performance on platforms like Facebook and Instagram.

Keyword: Meta, AI technology, Phoebe, content curation, misinformation removal, machine learning, Advantage Plus, advertising performance, Facebook, Instagram.

FAQ:

1. How long has Meta been using AI technology?
   • Meta has been working with AI technology since 2006, beginning with the introduction of Phoebe.
2. In what ways does Meta utilize AI on its platforms?
   • Meta uses AI to curate personalized content, combat misinformation through machine learning, and enhance advertising capabilities with products like Advantage Plus.
3. What benefits have AI-powered initiatives brought to Meta's platforms?
   • AI technology has improved user experience by highlighting relevant content, ensuring a safer online environment by removing misinformation, and optimizing advertising performance for advertisers.